**Special "Early Bird" Savings Expire December 31, 2024**
**Special "Early Bird" Savings Expire December 31, 2024**
Kim Krause Schwalm
A-List Copywriter and Copy Mentor and
Founder, the Get Dangerously Good Copywriting and Mentoring Hub
All of this is possible—even in today’s competitive copywriter arena. It’s what I’ve been doing for the past 20+ years as a top A-List copywriter. I’m now sharing everything I’ve learned with a select group of bright, motivated, already established or up-and-coming copywriters and business owners.
Starting in January 2025, my Copy Champions 2025 Gold mentoring program will teach you everything you need to know to significantly elevate the persuasion power and success of your copy. It's designed to help you master the most effective copywriting tactics and achieve your goals, whether it's boosting your earnings, enjoying greater flexibility and control over your life, or BOTH!
Hands-on training and copy critiques from one of the best copywriters and mentors in the business!
This new mentoring group is for copywriters, business owners, marketers, and anyone who writes or oversees sales copy. And it kicks off in January 2025 to help make the New Year your best ever!
It's a rare chance to get hands-on training and critiques from a highly-experienced A-List copywriter... someone who's worked with the biggest direct response companies in the world... and created dozens of successful promos in highly competitive niches over the past few decades.
I've also mentored or coached more than 100 copywriters and business owners over the past 6 years, including many who've gone on to be huge successes and go-to experts in their own right.
Not only will I teach you everything I've learned along the way about creating highly successful sales pages, direct mail promos, VSLs, email campaigns, and much more, I'll also reveal my strategies for finding the best clients and negotiating the best-paying deals and arrangements.
Plus you'll have the chance to get my feedback on your copy, whether it's exercises I provide so you can hone and sharpen your skills... or real-life copy I review and show you how to improve.
We'll go beyond copy critiques to dramatically changing the way you write sales copy!
But being mentored by me isn't just about getting your copy critiqued, or watching and learning as others get my eyes on their copy. Nor is it about soaking up all the knowledge, tactics, and examples I'll be sharing with you during this six-month transformative mentoring experience.
It's about learning how to think the way I do... to discover how a proven, seasoned, A-list copywriter approaches writing successful copy.
The secrets, tactics, and strategies I'll reveal are often ones you'll never find in any course or book.
And they're certainly not ones you'll find spewing forth from Chat-GPT or other AI tools.
In fact, if you want to get better output from using these kinds of tools... and become that "conductor" that many companies need their copy chiefs and marketers to become...
And open doors to new opportunities to work with your dream clients... or become your own dream client and create new streams of revenue for greater freedom and financial security...
You HAVE to understand how great copy is made, and what makes it "dangerously" good!
That's what you'll get out of this opportunity to join my brand-new Copy Champions 2025 Gold live mentoring experience... and let me help you dramatically transform your sales copy and results over 6 short months.
This coming year's mentoring program starts in January 2025 and runs through the end of June. During that six-month period, depending on how much you put into it, you'll be able to quickly accelerate your copywriting prowess and make huge strides in your business or career!
Level up your copywriting and marketing skillset in significantly less time than the "school of hard knocks"!
Think about it. You could spend years spinning your wheels with your copywriting career or business by continuing to go it alone -- and end up...
❌ Working hard to land new projects, only to not be able to confidently deliver copy that wows your clients and get results...
❌ Investing time and money building out offers and funnels for your own products, only to find you're barely squeaking by or unable to scale, or...
❌ Feeling like you're stuck on an endless treadmill of low-paying clients, unreasonable demands, and uninspiring projects -- with little to nothing to show for it.
Let me tell you from past experience, the sooner you get off this wheel-spinning treadmill and stop counting on the "school of hard knocks" to teach you what you need to know, the better!
My Copy Champions 2025 Gold mentoring program is a full six-month commitment that will challenge you to significantly improve your copy skills, while increasing your confidence and ability to take on a wider range of higher-paying projects... as well as catapult the results of new launches and existing promotions to grow your own business or for clients you work with now.
What's more, this program will help strengthen your ability to find and close clients, negotiate the best arrangements, and run and organize your freelance business and life. (And if you own a business and need to hire copywriters in the future, you'll gain valuable know-how and contacts.)
There are two tracks within the program: Copy Champions 2025 Gold and Copy Champions 2025 Platinum. Both tracks are the same except with one key difference: Copy Champions 2025 Platinum also includes one private copy review or coaching from me each month (each session is one hour long, so that's 6 hours total private mentoring from yours truly).
Because of this one-on-one attention from me, Copy Champions 2025 Platinum is limited to no more than 6 members. And because of the personalized attention given within the group mentoring calls to all members, the entire group size is limited to no more than 16 members.
12 interactive and eye-opening group calls where you'll get LIVE mentoring and copy feedback
Here are the tentative dates I've penciled in on my calendar for our 12 live mentoring calls during the first 6 months of 2025 (all are on Wednesdays and are tentatively scheduled to start at noon Eastern time -- however, it's possible based on the locations of members that time could shift):
➼ January 15th and 29th
➼ February 12th and 26th
➼ March 12th and 26th
➼ April 9th and 23rd
➼ May 7th and 21st
➼ June 4th and 18th
Remember, ALL of these calls will be recorded. You'll get full access to the video and audio recordings in your Podia course portal. (I've even got some practice products or offers for you that you can use to do exercises on if you don't have client work to use or that you want to share.)
☛ We'll kick off our first call with LIVE copy critiques of the copy samples you submitted with your intake form (we'll get to the rest in our second call). This way you'll get immediate feedback on where you need to improve. Plus you'll get used to my critiques so they're no longer "scary" (I'm actually quite nice!)
☛ Our next 4 calls will focus on research, identifying the unique mechanism, and coming up with the "big idea". You'll do a series of exercises that you'll have the chance to get my feedback on. Plus I'll walk you through my research process using real-life examples and breakdowns.
☛ We'll then go deep into how to structure your copy -- whether it's a sales page, email, or other type of promo. This will be a natural progression from our deep dive into research, leading to a copy platform and outline that becomes the foundation for your promo or campaign.
☛ During the next 5 calls is where we'll REALLY transform how you write copy. This is where your Get Dangerously Good Copywriting System becomes your "textbook", but you're actually applying the lessons and principles. You'll submit headlines, leads, bullets, closes, and email copy for me to review and provide feedback on -- and pick up invaluable tips and tactics you'll hear nowhere else!
☛ For our last call, I'll lead you through a workshop on client pricing and management. We'll look at every aspect of running your freelance biz: contracts, fees, and warding off or dealing with typical issues. You'll have the chance to submit your own contracts, proposal templates, and/or fee schedules for my review and feedback. This way you're all set to put your freelance career on fire and take it to the next level!
And that's not all...
☛ Whenever time permits, you can have your own HOT SEAT, where you can focus on a specific challenge or opportunity and get advice from myself and your fellow mentees.
But you get MORE than just six months of live mentoring with a top A-List copywriter and a great peer group...
Plus don't forget... you have the option of going PLATINUM and getting private one-on-one coaching from yours truly!
Experience the difference upgrading to Copy Champions 2025 Platinum can make for you...
Throughout Copy Champions 2025, I'll be making reference to the material covered in my Get Dangerously Good Copywriting System and going deeper beyond what's in the program. You'll also have exercises to submit which will be based on this training.
So it'll be a requirement that you have this program as part of your mentorship. If you don't have it yet, you can add it at 70% off the regular price (or $449.10) when you sign up for Copy Champions 2025 Gold or Platinum.
* My Get Dangerously Good Copywriting System is the required "text" for this mentoring program, as we'll be referring to it often. I must have proof in my system that you purchased this program from me. Also note that there are no refunds once payments have been made due to the limited number of slots and the live mentoring delivered in this program.
Click the button below and grab your spot for Copy Champions 2025 Gold (note: there is limited space available, so be sure to act quickly if you'd like to claim your spot).
At checkout you'll be able to add the Copy Champions 2025 Platinum upgrade if you want to also get private mentoring with me for an additional amount (assuming space is still available).
You'll also be able to add my Get Dangerously Good Copywriting System at 70% off the regular price (required for this program if you don't have it already from me) and/or Research Beast at 60% off (optional for this program but you may find it helpful to have it).
You'll then get an email from me with details on setting up your private welcome call with me and filling out your intake form beforehand. Plus you'll get the Zoom links for our upcoming group calls so you can add them to your calendar, along with details on joining our private community.
I can't wait to welcome you to what's sure to be a game-changer for your copywriting career or business in 2025 and beyond! Any questions? Send them to me at Kim@kimschwalm.com.
“One of the best investments you can make in yourself!”
“I think anyone who is serious about honing their craft would find Copy Champions to be an absolute no-brainer of an option to take their copy chops to the next level. I joined to improve my understanding and ability of copywriting and received wayyyyy more than that. I now know how to take into account the strategy -- which helps me not only write better copy, but offer a higher tier service to my clients.
If you've ever felt stuck when writing copy, spinning your wheels wondering, ‘is this angle good enough’, or just wanted to drastically boost your copywriting skills and learn from one of the best copywriters on the entire planet, Copy Champions is hands down one of the best investments you can make in yourself. You'll get insight on not only high-level copywriting applications, but the entire strategy aspect into which your copy goes -- allowing you to write copy more creatively, easily, and confidently.
Plus it was one of the safest, most knowledgeable environments I've seen… No stupid questions and I never felt judged for asking stuff at all. Really allowed for me to grow as a marketer. Seriously... just sign up already and thank yourself later!”
—Nolan Hanrahan, Copywriter
"Your copywriting ability will skyrocket!"
“Kim Krause Schwalm's Copy Champions mentoring program is an incredible opportunity and amazing value for the privilege -- and benefit -- of working with one of the top copywriters in the last 20 years. If you show up, pay attention, share your work, and ask questions, your copywriting ability will skyrocket. Everyone needs a coach or mentor to keep progressing. Even the world's greatest artists in all disciplines work with other great artists so they can keep growing. Do yourself a favor and work with Kim!”
—Deborah Owen, Copywriter
"Career-changing for me!"
“Taking Kim's Copy Champions was career-changing for me. If it wasn't for her telling me I had ‘the goods’ after I got let go of my agency job, I would have quit. But her constant feedback and the support of the group helped pick me up, keep going, and even take on jobs I wouldn't have been comfortable taking on otherwise. Now, I've built myself my own personal brand online, started my own email list, have helped build a client’s business from zero, and I look forward to what comes next. I couldn't recommend mentoring with Kim enough!”
—Pete Reginella, Copywriter
“A dream-come-true scenario for any freelancer!”
“This offer of Kim's is a dream-come-true scenario for any freelancer who really wants to test their sea legs. As a new-ish copywriter, I was so nervous about submitting my work to clients without any ‘safety net’ .
I was used to the safety of another set of eyes to ensure the work was good – i.e., the homework I'd done in courses that provide feedback, or working under a head copywriter who would help guide me. Flying solo, I wondered, ‘is this awesome, or awful?’ Well, during this program, I could submit it to Kim and find out!
I loved watching Kim's at mind work in real-time – like when she's ‘in the zone’, massaging things so the copy makes so much more sense. Sometimes the tweaks are so minor, but have so much impact, it's incredible to watch the process unfold and see ‘before & after’.
Having Kim critique my copy -- and watching her critique others -- really helped me to internalize the process, trust myself (once I had some of Kim's tips up my sleeve), and feel confident in new projects. Not to mention, Kim totally over-delivered… I hit the jackpot with this program. Thanks, Kim!”
—Jill Jensen, Copywriter
"Can help you improve your copy chops!"
“If you want to become dangerously good at writing direct response copy, Kim’s Copy Champions mentoring program can help you improve your copy chops.
It’s awesome to see how Kim goes through your copy and improves it during weekly calls. And it’s even better you can see Kim’s thinking process in action. Because you’ll learn how to think about copy like a true A-List copywriter this way.
Direct response copywriting really comes down to copy thinking, and it was great to see Kim tackle copy problems and come up with better solutions in real time!”
—Masafumi Matsumoto, Copywriter
"Helped me push myself as a writer!"
“Copy Champions is everything Kim says it is and more! I don't think I would've been able to improve as much as I did in the little time that I did without the program. Kim gives excellent feedback and always explains her reasoning, so you're following along with her. Her willingness to also listen to you and answer your questions made Copy Champions incredible. The fact that Kim is super fun to be around was also icing on the cake!
I loved the critiques -- both of my copy and that of others. Hearing some concepts repeated again and again really sealed those copy ideas into my head. It's helped me push myself as a writer. When something doesn't feel good enough, rather than just leave it and move on, I think, ‘Kim wouldn't like that!’ and I try to figure out a better way.
Plus I just liked seeing other people's copy and noting all the different kinds of niches out there. Copy Champions was really helpful to me in finding out spots in my writing that need improvement. Highly recommend!”
—Folarin Madehin, Copywriter
"Can't believe how far I came along in six months!"
“Kim is one of the world's elite. Simple as that. Being coached by Kim... it's like Roger Federer or Serena Williams teaching you how to swing a tennis racket. And to top it off, she's a super-supportive coach who has your best interests at heart. She loves the business, and her passion and respect for it rub off on you. I can't believe how far I came along in six months. I'm going to dine out on being one of Kim's mentees for decades to come in my career!"
—Cain Smith, Copywriter
"Some of the best copywriting feedback I've ever received!"
“Within a few weeks of starting, Kim suggested I quote a higher fee with a prospect. Her advice resulted in a 35% increase in my fee… that increase alone more than paid for the mentorship program!
Beside her invaluable pricing guidance, Kim provided some of the best copywriting feedback I’ve ever received. No vague 'flesh it out' or 'give it more oomph.' She was precise and insightful, and it always made my copy crisper and more powerful. Her voice is now always in my head when I write. The thought of WWKS (what would Kim say?) keeps me on track!
But more than her copywriting and business prowess, Kim is by far one of the most generous people I’ve met. She cares! She really, really cares! She goes above and beyond to make sure you get everything you need to succeed whether through extra time, extra resources or extra attention. Kim DOES NOT phone it in. If you’re looking for a copy mentor, I can’t recommend her enough.”
—Lisa Pierson, Copywriter and Copy Chief
One of my best teachers out of hundreds!
“As an M.D. specialist in Rehabilitation Medicine and after two graduate degrees, I have had hundreds of teachers and professors over my almost 30-year medical career. There have been many great ones, who are famous in their field. I will never forget Kim Krause Schwalm because she is one of the best teachers and mentors I have ever had in my life, period. I went from a newbie to actually feeling confident that I could be a freelance copywriter, in a very short period of time.
Kim is a master Artist, like a Michelangelo, who crafts her copy with strokes of genius, rooted in the timeless principles of the greats like Eugene Schwartz and Clayton Makepeace. She is passionate about mentoring, and as a student, her nurturing of my copywriting and entrepreneurial career has been life-changing. With Kim, you learn the methodology and Craft of writing killer copy, fast. But her teachings are principle-based that will work forever, not a paint-by-numbers formula.
Your surest, straightest path to becoming an A-list copywriter is through Kim. There is absolutely no one better to guide you.”
—Ed Hanada, MD, Rehabilitation Medicine specialist
KIM KRAUSE SCHWALM was always a marketer who could write copy.
She spent more than 13 years in the corporate world in various marketing positions—from Marketing Director to Brand Manager to Publisher.
Kim also helped launch and run the Healthy Directions supplement business—and grow it to the equivalent of more than $40 million in sales in today’s dollars within its first 3 years.
Now more than two decades later, Kim’s built a reputation as one of the top A-level direct response copywriters in the country.
She’s developed a proven track record of writing successful copy for a wide range of respected publishers, leading supplement companies, and New York Times best-selling authors.
She is also the founder of the Get Dangerously Good copywriting training and mentorship hub. It’s where she helps copywriters become dangerously good at their craft—and master the techniques, client management skills, and CEO mindset that will make them A-List exceptional in their industry.
Kim is one of the few top-level copywriters who’s still writing copy for select clients. Plus she’s mentored dozens of copywriters, marketers, and business owners, including some of today’s hottest rising superstars.
Kim is also the author of the #1 Amazon best-selling book Client Badassery Secrets, designed to help copywriters build successful and hassle-free businesses.
One of the top copywriters on the planet!
“Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”
—Ben Settle, Email copywriting expert
She’s the real deal!
“I get so sick of people on the internet pretending to be copywriting gurus without one iota of major-league experience. They drive me crazy. But Kim is someone who has worked at the highest levels of this business, competed against the very best copywriters in the world, and proved herself to be a winner again and again. Kim’s event was fantastic!”
—Richard Armstrong, A-List Copywriter and Author
My highest recommendation!
“I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention...get her interested in your project... and IF you can get on her calendar...you would be insane to not hire her. She has my highest recommendation.”
—Doberman Dan, Copywriter, Author, and Serial Entrepreneur
Beats controls left and right!
“There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing...and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline...Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project...front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”
—Brian Kurtz, Titans Marketing LLC
An absolutely top-level writer!
"Kim works with the best clients out there (I know, because some of them are my clients as well!) She is one of the very few writers I recommend when someone is looking for--and can afford--an absolutely top-level writer."
—David Deutsch, Top A-Level Copywriter
Copyright 2024