A-List Copywriter Kim Krause Schwalm Makes an Extraordinary Offer…
Get her exclusive "Copywriting Maximus" bundle of training that's based on everything Kim's learned and used the past 25 years to beat controls right and left, including her best-in-class Get Dangerously Good Copywriting System… Research Beast for gaining a huge, unstoppable edge... Complete KKS Promo Swipe File containing 41 of Kim's most successful, multi-million-dollar controls… and much more, for a mere fraction of the value her copy wisdom can bring you!
....................................................................................................................................April 1, 2023
Dear Copywriter, Marketer, or Business Owner,
A little more than six years ago, after nearly two decades in the trenches as one of the top A-list copywriters in the country…
…after creating dozens of successful controls for the biggest direct marketing companies like Boardroom, Soundview, Green Valley, Healthy Directions, National Geographic, and many others…
…and after beating legendary copywriters like Parris Lampropoulus and the late Jim Rutz (and many other top copywriters whose names you’ve likely heard before)…
…I decided to do something my fellow A-listers thought was crazy.
I decided to start teaching… sharing… and revealing ALL of my smokin’ hot copywriting secrets, strategies, and systems for cranking out successful control after successful control.
Fast forward six years later, and now I've put together my well-honed, hard-won knowledge and expertise into a series of best-in-class trainings and resources. These are copywriting strategies and secrets that are so valuable, they've earned me millions and the companies I've written for an estimated $1 billion in revenue.
Yet today I'm going to reveal how you can get your hands on my latest and best-ever programs that will have you writing high-converting, A-list-level copy in no time... for a mere fraction of the value they can bring to you or your business!
I'm calling it my exclusive "Copywriting Maximus" Bundle... and for a very limited time it's only available to Ben Settle's readers!
In fact, if it wasn't for Ben, I probably wouldn't be offering up these trainings and A-list-level secrets. That's because back in 2016 shortly after I first met him, Ben asked me pointedly why I wasn't out there teaching others what I knew.
After all, he'd seen Gary Bencivenga call on me when Ben watched the video of Gary's legendary "Bencivenga 100" mastermind... where I stood up and talked about a new control I'd written that had beaten the late Jim Rutz.
Then just a year or two later, I went up against Parris Lampropoulus' "unbeatable" 7-year control and became the first female copywriter to get a Boardroom control (back when Boardroom was top of the heap as far as the copywriters they worked with and its industry reputation).
From that point on, I had the industry's top clients coming to ME. I'd get booked up in advance a year or more, and focused on cranking out royalty-paying control after control. In fact, that's all I did. I had no interest in "putting myself out there" because I had plenty of high-paying work keeping me busy.
I'd work no more than 25 or 30 hours a week, earning "more than most doctors" as a popular copywriting training organization likes to say... and spend the rest of the time shuttling my two kids around to their activities, planning our frequent vacations, and doing volunteer activities like running the kids' private school's parent organization and serving on the school's board.
But then a few things changed and I started a NEW journey...
#1: My kids grew up, and the need for that ever-elusive "work/family balance" wasn't there any more.
#2: I got a bit bored with ONLY thinking about copy all the time... after all, I'd been a marketer, publisher, and brand manager for 13 years prior to becoming a copywriter. I'd even launched and run the Healthy Directions supplement business, growing it to over $40 million in annual sales in today's dollars within the first 3 years.
#3: I saw the copywriting world changing. While there were more potential clients than ever before thanks to low barriers to entry for online marketers, there were also more people becoming copywriters around the globe. And more hucksters and wannabes who were far less qualified than they made themselves out to be were offering to help these folks "get rich quick" from copywriting.
I'd look around and think about what Ben had asked me that day when we sat next to each other in a Stamford, Connecticut mastermind: Why wasn't I out there teaching copywriters and business owners what I knew?
And thus began my journey to sharing my hard-won and highly-profitable copywriting secrets, tactics, and strategies. Since that time, hundreds of people have gone through my training programs, and I've also mentored dozens of the industry's top rising copywriting stars.
But in the meantime, I also kept writing copy for select clients... and still do to this day. In fact...
For some of my top clients, I've maintained a 100% success rate!
For one top supplement and publishing business, I'm 17-for-17 as far as beating or launching new controls since the 2000s. And for another that I've only worked with since 2016, I'm 8-for-8 when it comes to producing controls.
These aren't just "million-dollar controls"... in many cases, they're multi-million-dollar revenue producers each and every year.
Some of these controls I've written are still running 11 or 12 years after I wrote them. In many cases, I haven't needed to change a word of copy to keep them going strong. And several have been converted word-for-word from direct mail promos into online sales pages and video sales letters.
You'd be hard-pressed to find any of those relatively newbie (compared to me) copywriters out there who claim to be "crushing it" producing these kinds of numbers and 100% success rate.
I've been at this game for 25 years... writing copy in the most competitive niches like supplements and financial for top companies, and going head-to-head against the industry's best copywriters.
That leads me to the "Copywriting Maximus Bundle" I'm offering for a limited time...
In just the past year or so, I've launched not just one, but TWO game-changing copywriting training programs. They're already helping hundreds of copywriters and marketers:
And now you can get access to all of this highly-profitable training... my best-ever, based on 25 years of writing successful sales copy at the highest levels... for a mere fraction of what others pay for it.
Let me share everything you get in my exclusive COPYWRITING MAXIMUS BUNDLE, starting with...
The A-List copywriting “secret weapon” that can give you bigger winners more often
There’s a good reason why legendary copywriter (and one of the nicest guys on the planet you’ll ever meet) Gary Bencivenga says THIS about research…
"Great ads are built on deep research. The best copywriters are tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of ore. John Caples advised me once to gather seven times more interesting information than I could possibly use."
It's why Gary so strongly believes, "Research is the infallible cure for writer’s block."
The problem is, many a determined, hard-working copywriter can find themselves wasting time surfing the Internet and social media… or collecting an eyeball-popping number of studies and articles… only to find themselves “lost” and buried for days on end, with little to show for it.
You might think you can cut corners by using AI tools. But if you don't know the right questions to ask or how to word your prompts the right way, you could end up wasting time spinning your wheels with little to show for it.
Worst case scenario, you decide to skimp on research or skip it altogether... and end up writing a promo that’s a complete bomb. In that case, it's a good bet your client won't give you another chance... and word gets out on the street that you’re not “good”.
So how DO you do the focused research and “digging” that’s needed to fully understand your target prospect… bring to light what’s unique about your product…
…and organize it in a way that it leads you to a “big idea” that stands out from the sea of competition… while making your copy far easier to write AND much more compelling and persuasive?
How do you get to the point that you have those “carloads of valuable ore” Bencivenga refers to that give you the edge you need to convince the most skeptical, seen-it-all prospects in today’s most competitive markets to fork over their money for YOUR product?
How do you do all of this research WITHOUT getting lost in the “weeds”…and knowing when enough is enough?
If you don’t know where to find good research for your promo… or you’re wasting time going down endless “rabbit holes” and still coming up short… then you need to know about my proven, six-step process that can help you:
That, in a nutshell is why I created my proven, six-step Research Beast program. You get all the tools, templates, techniques, checklists, and examples I personally use myself and train other copywriters on how to use.
You’ll also get an exclusive video recording of top A-Lister Dan Ferrari and I discussing some of our best tactics for researching and writing copy at a deeper level than you’ll hear about anywhere else. Plus we put one of Dan’s multi-year controls under the microscope and discussed why it's working.
You’ll get to watch as two top A-Listers pick apart the headline, lead copy, claims, word choices, graphics, close copy, and even photo captions (they're much more important than you may think) used throughout Dan's promo. Plus you'll hear the surprising way Dan came up with his big idea.
What's more, I've just added five AI guides designed to help you apply my Research Beast process to the product or service you're writing about and get far better output much faster. They're packed with "fill in the blank" prompts designed to help you uncover the best copywriting gold more easily.
Plus you'll get access to a 90-minute workshop I did with top AI copywriting expert Sam Woods. We looked at how to use Chat-GPT as part of my Research Beast process. You'll be able to watch as we demonstrate how to generate different copy ideas and angles from an existing control promo.
This program usually sells for $997 (and is worth every penny and then some). But you'll get it as part of your COPYWRITING MAXIMUS BUNDLE.
Just on its own, my Research Beast process can give you a huge, unstoppable edge every time you kick off a new copywriting project.
But what do you do once you've gathered all those valuable research nuggets... have a crystal-clear picture of who you're writing to and how you can motivate them to buy... identified the unique mechanism of your product or service and how it's superior to the competition... and come up with a killer "big idea" and copy platform or outline--basically a blueprint for your promotion?
(These are all things Research Beast helps you do...)
The next step is to write killer copy, and not just settle for "good enough" copy. The good news is, the next program that's also included in your COPYWRITING MAXIMUS BUNDLE shows you how to...
Write "dangerously good" copy... the kind that makes it impossible NOT to buy!
If you're like many copywriters, you may struggle to pound out copy you feel confident about, always wondering to yourself, "Is it good enough?"
You may find yourself dealing with the "blank page blues" or putting off actually using what you've learned because you don't know where to start. Or maybe you're riddled with self-doubt and think that being able to write copy like an A-Lister is something you can never aspire to.
But I'm about to turn everything you've heard about mastering copywriting on its head.
As you're about to discover, writing wildly-effective sales copy doesn't have to be difficult. It doesn't have to take you years or decades to get good at it. And it doesn't have to be a superpower that's reserved just for an elite few.
That's because I've created a battle-tested copywriting SYSTEM based on my 25 years of beating controls right and left. It shows you exactly how to write compelling headlines, leads, fascinations, offers and closes, funnels, emails and lifts, and more.
I'm calling it my Get Dangerously Good Copywriting System and it helps you get "dangerously good" fast whether you're a beginner or advanced copywriter so you can accelerate your success... write copy more confidently knowing it will produce the results you want and dazzle your clients...
Become known for writing winning promotions so you develop into the "go-to" copywriter in your niche... attract better, higher-paying clients or rack up bigger results for your employer or own company... and make it easier to increase your own sales revenue and earnings!
Discover how to knock out highly-effective sales copy like a seasoned A-Lister
I've carefully designed my Get Dangerously Good Copywriting System to be concise yet thorough. Most of the nearly 3 dozen video trainings are under 30 minutes each, yet are packed with valuable tactics, tips, examples, and critiques. So it's easy to go back and review specific sections of whatever you want to focus on without having to wade through videos that are hours-long.
Plus the Playbooks you get in each of the main modules make it quick and easy to refer back to this A-List-level training again and again. Each beautifully-designed Playbook contains a summary of the key points and tactics in each module... plus gives you checklists, cheat sheets, and examples so you can easily apply everything you've learned.
But that's not all. I also included several breakdowns of promos, including deep-dives into writing successful lifts, leads, and close copy. You'll also get to see me in action critiquing headlines, fascination, emails, and more... including a start-to-finish walk-through of a control promo I wrote for one of National Geographic's books.
I'm even including my entire Copywriting Velocity program, based on a mastermind I hosted in 2019 that people paid $2,000 or more just to walk in the door for, as a BONUS module in this program. It's no wonder between all the training, breakdowns, critiques, and Playbooks you get...
This will be your "go to" reference every time you sit down to write copy!
When you think about how long it typically takes to get really good at writing copy...
The months or even years of struggling to write emails and promos that actually work… the frustration of sending samples to potential clients and hearing “crickets”… the humiliation of working months on a new promo, only to hear from your client that it “bombed”…
Anything you can do to shortcut this process is going to be a great investment!
Whether you’re feeling like your copywriting career isn’t moving forward as fast as you like… whether you’re dissatisfied with the results from the copywriters you’re working with for your business…
Or whether you’re just looking to get bigger winners more often and boost your income, royalties, or profits to new heights…
I know my Get Dangerously Good Copywriting System can help you dramatically improve your copywriting—and achieve your personal and business goals.
It's why you might expect to pay upwards of $3,000 or more (like some copywriting courses I've seen cost)…
...and while they may teach you some valuable tactics, often they're not taught by copywriters who've had to write successful copy at the highest levels... go head-to-head with legends (and actually beat them)... and have every single word of every draft relentlessly scrutinized, challenged, and perfected before it can go out the door.
There's really nothing else like it--because few copywriters out there teaching this stuff have my level of experience. But now you can get this entire system… which sells for $1,497 just on its own… as part of your COPYWRITING MAXIMUS BUNDLE when you act by the coming deadline.
Once you start applying my system for writing copy... the SAME “dangerously good” secrets, techniques, and tactics I’ve used to write dozens of successful controls… you'll be amazed how much your copy improves dramatically.
The powerful effects of my Get Dangerously Good Copywriting System are amplified even more when you use it in tandem with my six-step Research Beast process.
That's why I'm including this game-changing combo in your COPYWRITING MAXIMUS BUNDLE. They're a $2,494.00 value just on their own.
But I'm not stopping there. You also get my Complete KKS Promo Swipe File included in this incredible bundle deal. That's right, you'll get...
My Complete KKS Promo Swipe File gives you access to full-length PDFs (some with multiple versions included) of at least 41 multi-million-dollar control promos I’ve written for clients over the past few decades.
They're for nutritional supplements, skin care, health books, alternative health newsletters, financial newsletters, fitness products, and more. No matter which niche you write for, each one is a proven, successful control you can study and glean new insights from.
What’s more, any time I add more controls to this extensive swipe file, you’ll get access to them for free automatically! You won't have to pay another penny and there’s nothing you need to do.
Other copywriters sell their promo PDFs for upwards of $49.00 a piece... something I used to do a while back. Now the only way to get your hands on them is to buy my Complete KKS Promo Swipe File, which I normally offer at a bargain price of $299.00... even though it's worth at least $1,677.00 on its own.
But you'll get ALL of these smokin'-hot control promos in your COPYWRITING MAXIMUS BUNDLE. Here’s a complete list of what's included:
1. Tax Hotline newsletter —Boardroom (this beat Parris Lampropoulus’s “unbeatable” 7-year control and made me the first female copywriter to get a Boardroom control!) 2. CircO2 circulation supplement (2 versions)—Soundview/Advanced Bionutritionals (hot current direct mail control) 3. Superfoods Rx book promotion—Boardroom (a 10+-year control!) 4. Bladder Control Advantage supplement promotion--Healthy Directions 5. Ultimate Bone Support supplement promotion--Soundview/Advanced Bionutritionals 6. Advanced Memory Formula supplement promotion--Soundview/Advanced Bionutritionals 7. Pectasol detox supplement promotion--Soundview/Advanced Bionutritionals 8. Complete Survival Manual book promoton--National Geographic 9. Women's Health Letter newsletter promotion (Rodale-type copy/design)--Soundview 10. Women's Health Letter newsletter promotion (issuelog copy/design)--Soundview 11. The Natural Physician's Healing Therapies book promotion--Boardroom 12. Personal Finance newsletter promotion--KCI Communications (the one that beat Jim Rutz!) 13. Advanced Cholesterol Formula promotion--Soundview/Advanced Bionutritionals 14. Prostera prostate supplement promotion--Uniscience 15. Advanced Resveratrol Formula promotion--Soundview/Advanced Bionutritionals 16. Regenetrol joint supplement promotion--Nature Trade Center 17. OPC Miracle Joint Complex supplement promotion--Nature Trade Center (a 10-year control!) 18. Advanced Sleep Formula supplement promotion--Soundview/Advanced Bionutritionals 19. Plavinol blood sugar supplement promotion--Nexus Formulas (3 different versions/formats) 20. Prescription for Natural Cures book promotion--Bottom Line (formerly known as Boardroom) 21. Mega-Nutrition Organic Superfood promotion--Quantum Wellness Botanic Institute 22. Trilane skin care oil promotion--Healthy Directions 23. Systeme 41 night cream promotion--Soundview 24. Bottom Line Retirement newsletter promotion--Boardroom 25. Pectasol detox supplement--Soundview/Advanced Bionutritionals (launch promotion) 26. Power Plate exercise equipment promotion--Soundview (still being used 12+ years later!)
27. SetraVida anti-aging supplement video sales letter--Agora/New Market Health 28. Second Opinion newsletter promotion--Soundview 29. Shapeshifter Yoga online sales page--Shapeshifter Media 30. My Sinus Miracle supplement online sales page--Green Valley Natural Solutions 31. Triple Joint Relief supplement online sales page--Green Valley Natural Solutions 32. Vital Force anti-aging supplement online sales page--Green Valley Natural Solutions 33. Maximum Memory Support online sales page--Green Valley Natural Solutions
34. Integrative Digestive Formula supplement direct mail and online sales page--Soundview/Advanced Bionutritionals (long-time control still in use for 12+ years running!)
35. BioQ8 heart supplement promo--Nature Trade Center
36. Retirement Watch financial newsletter magalog--Bob Carlson
37. Retirement Watch financial newsletter "bookalog"--Bob Carlson
38. Bone and Muscle Defense supplement online sales page--Green Valley Natural Solutions
39. My Sleep Miracle supplement online sales page--Green Valley Natural Solutions
40. Iuvenis Longevity Factor supplement online sales page--Green Valley Natural Solutions
41. Eye Vitality Plus supplement online sales page--Green Valley Natural Solutions
You can learn a TON from studying these swipes (that’s one of the biggest ways I learned when I was starting out, and I still collect other promos and read them even now. ALL the best copywriters do this!)
Some of these swipes are long-form direct mail promotions like magalogs, and many are online sales pages or video sales letters. Some include the emails I wrote to drive traffic to them, too.
Unlike getting yourself “seeded” on mailing lists where you don’t know what you’re receiving is a proven control or a one-time test that ultimately bombed, every single promo included in my Complete KKS Promo Swipe File is a promotion that was successful… in some cases for as long as 12 years running!
Like I said, the value of this swipe file right now (not counting any new promos I add to it in the future) is at least $1,677.00. I’ve been selling it for $299.00 to select groups of copywriters and other folks.
That’s a steal right there--a savings of $1,378.00 on its own... not even counting the value of future additions.
But you’ll get this incredible swipe file in your COPYWRITING MAXIMUS BUNDLE as part of this exclusive, limited-time offer. You’d be hard-pressed to find a collection of PROVEN swipes like this anywhere else!
But that’s STILL not all…
In your COPYWRITING MAXIMUS BUNDLE, you’ll also get access to my 4-volume collection of my über-popular "What's in Kim's Mailbox" promo breakdowns.This is where I analyze promotions that I've received in my email inbox or physical mailbox… and look at what’s working (and what’s not!)
If you weren’t on my Copy Insiders list when these 97 eye-opening breakdowns first came out, you’d be out of luck… as the vast majority of them aren’t available anywhere else—and never will be.
You'll only find them in these 4 packed volumes you'll want to download and read cover to cover as soon as you get your hands on them, and refer back to again and again.
The hushed-up copywriting success secret that rockets you to the top of the heap
One of the best ways to get better at writing copy… rack up successful controls… and rocket yourself to the top of the A-list heap isn't something that will take you years or decades of hard, tedious work.
The secret is to simply know and study what’s working "out in the wild" (note: these aren't promos I've personally written, though a few of them are).
Analyzing, reverse-engineering, and breaking down copy… and pulling out ideas you can apply to your own promos… is something I love doing. It’s part of how I learned to write successful promotions when I first started out as a freelance copywriter.
And that's what I do for you in this huge collection of "What's in Kim's Mailbox" breakdowns. I share excerpts or screenshots of the promos… and analyze, reverse-engineer, and break down the copy and strategy behind them. I do all the work for you! You just get to sit back, read, and soak it all in.
Here’s just a glimpse of what's included in your COPYWRITING MAXIMUS BUNDLE:
Reading through these A-level breakdowns and copy/strategy analysis will change the way you look at copy for the better—and set you up to profit in the months and years ahead!
You’re sure to refer to these breakdowns again and again… just one killer idea or tactic could cover the cost of your COPYWRITING MAXIMUS BUNDLE at least 10 times over. So you'll want to get your hands on this incredible collection while you can!
Once you do, you'll soon see why I continue to get raving reviews on these breakdowns from top industry legends and players. Here's just a sampling from names you'll likely recognize...
“I love the insights you share. Always spot on. It makes me feel glad that I'm not competing in the same arena anymore. You're too good!” -- Gary Bencivenga
“Great copywriting gems…Newbies and experienced writers will benefit. I sure do!" -- Carline Anglade-Cole
“Kim, these are always great! One of my favorite emails to read…it's incredible.” -- Justin Goff
“PSA: If y’all aren’t on Kim Krause Schwalm’s email list, you’re missing out BIG time. Her ‘What’s in Kim’s mailbox’ is GOLD.” -- Prerna Malik
To recap, here’s everything you get in your COPYWRITING MAXIMUS BUNDLE that will accelerate your copywriting skill set, save you time while helping you write higher-converting sales copy, give you successful promos to study as well as breakdowns of copy that's working (or not), and may even show you how to add multiple zeros to your income month after month:
#1: Research Beast—My efficient, proven, and powerfully effective six-step process for doing copywriting research... the same process I've used to create dozens of successful promos! Not only can my research process help you write stronger, higher-converting copy far faster, it can make writing great copy much easier. You get all the tools, templates, and training -- plus "done for you" AI prompt guides -- you need to dive right in! (Value: $997.00)
#2: Get Dangerously Good Copywriting System—My complete, up-to-the-minute system for writing successful sales copy from start to finish. Packed with valuable tactics, tips, examples, and critiques on headlines, leads, fascinations, offers and closes, funnels, emails and lifts, and much more! Plus you get Playbooks to make it quick and easy to refer back to this A-list-level training again and again... and the bonus Copywriting Velocity copy intensive recordings. (Value: $1,497.00)
#3: Complete KKS Promo Swipe File—41+ full-length PDFs of my proven, most successful control promos (some with multiple versions plus the lifts used to drive traffic to them), with free automatic updates whenever I add more (Value: $1,677.00 a steal at $299.00), and...
#4: "What's in Kim's Mailbox" Volumes One through Four—A collection of 97 promo breakdowns in four dripping-with-gold volumes. Together they give you 527 pages of A-level analysis, takeaways, and actual promo examples and excerpts you can take to the bank. (At LEAST a $396.00 value!)
As you can see, the total value of everything you get in your COPYWRITING MAXIMUS BUNDLE is $3,189.00… at the very least. Many would say I’m already giving away this invaluable training (my life's work) for far too little.
But you can get your hands on all of it at a mere fraction of the value it could bring you, thanks to this exclusive, limited-time offer.
Right now you can get all of the exclusive, hard-to-find copywriting and business-building wisdom and all of those control-beating swipes I just told you about for just $997. That’s a savings of more than $2,192.00 right there!
There's just one thing. You must act by no later than the end of the day this Friday, April 7th at midnight Eastern time. That’s when this COPYWRITING MAXIMUS BUNDLE deal goes away—at least at these one-time exclusive savings.
And that's STILL not everything you get with this special, one-time deal...
As you likely know, Ben is also throwing in an incredible bonus when you take action now.
To get it, you MUST act by the deadline. He's told me he will make NO exceptions to this.
When you do so, Ben’s going to ship you his own "bundle of copywriting joy" once you order your COPYWRITING MAXIMUS BUNDLE at the low price of just $997.
And he'll do so at his own expense, not yours, no matter if you live in the U.S. or abroad.
He's calling this exclusive bonus bundle “Email Players: Copy Salesliloquies Vol 1” and here's what it includes:
Here are a few of the things Ben shares in his bonus bundle of trainings that he'll send you:
* Word-for-word the single most valuable copywriting bullet point technique he has ever used.
* An extremely clever persuasion secret invented thousands of years ago (and more recently perfected for copywriting by the late, great copywriter Gene Schwartz) that can potentially “ratchet up” your sales copy response like nothing else you’ve ever tested!
* A bestselling writer’s secret for writing sales copy, emails, and other advertising that is so “tight” you can practically bounce a quarter off of it!
* How to master the lost art of combining content with promotion in your emails.
* How to develop your own copywriting style — and avoid sounding like a wannabe of someone else.
* The secret technique Jack London, Hunter S. Thompson, and Benjamin Franklin used to quickly excel at the art & craft of writing.
* A brand spanking new way (he invented this after watching a couple Tarantino movies) to do market research that has put him in touch with his market in a way where he could probably make sales if he wrote my pitches on a wall in crayon.
* A clever trick Steve Jobs used to have his audiences literally “leaning in” to hear what he had to say.
* The “O” word that is quite possibly the single most persuasive word ever invented for bullets.
* An ingenious 2-word combo that can give even outrageous headlines and/or sales letter openers “built in” credibility & believability.
* An old magalog trick you can use to make your bullets look like they are giving an entire tip away… where the reader thinks they are learning something free… but really it just makes them want to buy the offer even more.
* An infamously kooky newspaper ad copywriter’s secret for using 1 & 2 word headlines to drive up readership & engagement with your sales copy.
* 4 sneaky ways to “invalidate” your competition in your sales copy — even if they sell a better offer at a better price.
* A 3-word transition sentence the late Gary Halbert used to help keep prospects reading his sales letters top to bottom.
* The powerful “sentence stringing” method the late Gene Schwartz used all the time that can help even people with gnat-like attention spans reading your long form copy from headline to order form.
* A verbal “twist” gurus & experts can use to stand out in markets full of other gurus & experts all competing for attention.
* A secret way (invented by Aristotle over 2,000 years ago) for keeping even your most outrageous bullet point claims from being instantly rejected as typical marketing hype and empty promises.
* How to make even “fantasy claims” that would ordinarily sound like complete and utter horse shyt sound completely true & legitimate in your sales copy.
* How to increase your sales copy response by making it more legally compliant.
* An engagement trick the brilliant late copywriter Jim Rutz used to make his copy easier to keep reading than to NOT keep reading.
* 4 advanced bullet point tricks that can help drive your prospects practically insane with curiosity to get your offer.
* The mysterious C-word that can potentially sell prospects on buying offers they normally wouldn’t care one iota about otherwise.
* How to make “plain vanilla” features and ideas in an ad or email instantly sound dramatic & sexy.
* How to make something that’s high ticket & expensive sound downright cheap by the time the prospect gets to the order form.
* How to “borrow” credibility from Google and other big organizations in your niche to help sell your offers.
* An old school negotiation trick you can apply to your order links that can (1) make you sound more credible (2) potentially nab your business anywhere from 2-5 times more sales than it would get otherwise and (3) sometimes even severely cut down on refunds all at the same time.
* A tip (Ben learned it straight from the single most prolific copywriter who has probably ever lived) that can let you pump out reams of pages of sales copy if you’re the easily bored & distracted type who has trouble focusing one project for long periods of time.
* The big copywriting secret behind the empires created by history’s two most hated, most reviled, and most successful media tycoons.
* A little-known (and almost never talked about) time management trick that can help reduce writing ad copy that normally would take hours to complete into mere minutes. (Before applying this trick it used to take Ben 2, 3, 4, even 5 times longer than it does now to write sales letters and emails, with zero reduction in quality.)
* Why hardly any of the sales letters for the Email Players “pantheon” of offers & books has a story in them.
* The only person on the planet Ben “endorses” to coach or consult on his behalf.
* The secret way Ben writes software offer ads that has resulted in 4xs the sales than even his and his business partner's most optimistic hopes when launching them.
* The “application plan” sales letter secret that can potentially overwhelm people into wanting to buy from you.
* A truly creepy-sounding writing trick bestselling author Stephen King uses to draw people deeper into his books -- that can also be directly applied to your bullets, stories, offers, and other parts of your sales copy.
* A cunning way to get more sales by urging your readers to leave your sales pitch and come back again later. (Sounds counter-intuitive, but it works!)
* An old Hollywood producer's screenwriting trick for picking stories to develop into movies that can also work like crazy for selling offers via sales copy.
* A simple bullet point template (anyone can use) that can sometimes make it all but neurologically impossible for your prospects to ignore your sales copy.
* An old school MLM tactic (taught to new distributors so they are taken more seriously by friends, family, etc before "showing the the plan") that can help juice up your business’s credibility with your prospects.
* A social-engineering method that can help create lots of raw, almost neurotic, & completely irrational urgency to buy your offers at the close.
* A little-known bullet-writing method that can literally help create new “neurological connections” in your prospect’s mind as they read.
* A quirky memory trainer secret for making words, sentences, and even entire pages of your sales copy almost impossible to forget and far more likely to sell your offers.
* How to make otherwise ordinary, “plain vanilla”, and even outright boring-sounding words & claims seem more dramatic, interesting, and sexy in your sales copy.
* The bizarre reason why it’s almost always a good idea to put some kind of Biblical reference (even if selling to fire-breathing heathens) in your sales copy if you want to get as much engagement as possible.
* Two sleepy little words (used by the late, great Gene Schwartz in some of his crazier ads) that can help make even your most outrageous headlines, bullets, and claims sound more believable.
* An example of how to use the psychology behind why humans are so bizarrely attracted to seeing “freak show” exhibits (at circuses, in books, on TV, etc) to make your sales copy bullets more engaging and interesting.
* A borderline devious (but totally ethical) way to put prospects in the “defensive crouch” right off the bat — with them finding ways to justify why they are qualified to buy, instead of you constantly proving why you should be bought from.
* A powerful twist you can put on some of your bullets that can literally “light up” a prospect’s neurology — giving them almost no choice but to keep reading and wanting to buy whatever your business is selling.
* How to open a prospect’s mind to at least hearing you out in your ad copy before telling them about a claim they’d otherwise find crazy, silly, stupid, or flat-out insulting to their intelligence.
* A quickie way to “blunt” skepticism about one of your ad’s claims or benefits.
* The single best place in your copy to put your offer’s biggest flaw, weakness, or drawback.
* The strange reason why getting prospects to argue with your bullets can make them more susceptible to being influenced by your ads and buying your offers.
* And lots more.
And that's not even going into the depths of golden insights Ben reveals in the analysis transcripts for which others pay him hundreds each month just for the privilege of having access to them.
Bottom line:
This bonus bundle of trainings Ben will gladly ship you alone is at least several hundred dollars' worth of value. And it’s all yours at no additional cost to you.
But ONLY if you get my exclusive COPYWRITING MAXIMUS BUNDLE of high-level copywriting training, tactics, breakdowns, and swipes by the aforementioned deadline.
The clock is ticking…this exclusive deal and opportunity to get these exclusive bonus gifts ends at 11:59 pm Eastern time sharp this Friday night, April 7, 2023.
Remember, that’s several hundred dollars' worth of bonuses "for real" retail value Ben will ship to your doorstep! (If your shipping address is different from your billing address, no worries...simply reply to the email you'll receive after you place your order to give us your shipping address.)
Ben is even going to cover the postage and shipping costs to anywhere in the world.
(NOTE: These bonuses are *physical* copies, no digital components exist. And Ben says it will take approximately 2-3 weeks to get these bonuses in your hands. He's printing them "on demand", and they're only for customers who take advantage of this COPYWRITING MAXIMUS BUNDLE offer.)
You get ALL of this, on top of my “magnum opus” of my latest and very best copywriting training: Research Beast and my Get Dangerously Good Copywriting System... plus my proven collection of swipes and my four volumes of "knowledge bomb"-packed "What's in Kim's Mailbox" breakdowns.
But you must act by the end of the day this Friday, April 7, 2023 at 11:59 pm Eastern time sharp to get ALL of this incredible training from me and exclusive bonuses from Ben—a TOTAL value of at least $3,577.00—for just $997.
That’s a savings of more than $2,500 smackeroos!
You won’t find a deal like this again. So don’t let it pass you by!
And while all sales are final, you won't have any regrets... as long as you don't pass up this not-to-be-missed opportunity.
So get busy clicking that blue button below right now, while you're thinking of it!
Yours for smarter marketing,
Kim
KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to the equivalent of nearly $40 million in sales in today's dollars within the first 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University, and earned her MBA in Marketing from Loyola University Maryland.
Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.
She’s one of the few top-level copywriting veterans who’s still writing copy for clients… while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.
What People Are Saying About Kim Krause Schwalm...
One of the top copywriters on the planet!
“Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”
—Ben Settle, Email copywriting expert
Beats controls left and right!
“There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing...and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline...and since leaving Boardroom/Bottom Line in 2015 (where Kim wrote many successful packages for me), I have brought Kim in on some projects with some of the most dynamic clients and mastermind members in my ‘new world’ with equally stellar results. Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project...front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”
—Brian Kurtz, Titans Marketing LLC
My highest recommendation!
“I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention... get her interested in your project... and IF you can get on her calendar... you would be insane to not hire her. She has my highest recommendation.”
–Doberman Dan, Copywriter, Author, and Serial Entrepreneur
One of the hottest copywriters alive!
“Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank...”
—Superstar copywriter Clayton Makepeace
An absolutely top-level writer!
"Kim works with the best clients out there (I know, because some of them are my clients as well!) She is one of the very few writers I recommend when someone is looking for--and can afford--an absolutely top-level writer."
--David Deutsch, Top A-Level Copywriter