Dear Copywriter, Marketer, or Business Owner,
If you’re fed up with promotions that don’t deliver the profits and response you’re looking for…
If you’re frustrated by how long it takes to pound out copy that ends up producing lackluster results or failing to beat the control…
And if you don’t want to spend years struggling to grow your business or getting your freelance copywriting earnings to six figures or beyond…
Then you’re going to LOVE the actionable, up-to-the-minute strategies and tried-and true control-beating copywriting system you’ll gain from my brand-new COPYWRITING VELOCITY Complete Virtual Program.
Even though there’s more competition than ever, knowing how to write killer copy is STILL the #1 way to rack up high earnings as a freelancer…or grow your business to new heights. And while most copywriters, marketers, and business owners struggle to make their offers work in today’s fast-paced, overcrowded environment, a select few are growing faster than ever. In order to compete and succeed, you need to stand out among your competition. You need to deliver marketing messages that hook your customers and never let go. And you need a battle-tested, proven system that lets you uncover these uniquely powerful marketing messages—and use them to your maximum advantage. That’s why I decided to finally reveal exactly how I methodically and consistently decimate my clients’ existing controls…and create hot new controls for products they’ve launched. You’ll find all of my very best strategies and techniques in my new Copywriting Velocity Complete Virtual Program. This in-depth copywriting training program gives you the exact step-by-step system I’ve used to produce successful, long-running controls for the biggest players in the industry. They include Green Valley Natural Solutions, Soundview (and their supplement division, Advanced Bionutritionals), Bottom Line (formerly known as Boardroom), Agora, Healthy Directions, National Geographic, and other top direct response companies. It’s a system that’s taken me over 20 years to perfect... and can help YOU get on the fast track to writing A-list level copy, no matter what level you’re at now!
You may have missed the live Copy Intensive I held recently in Washington, DC. It's where I revealed my own system for producing dozens of successful controls over the past few decades. It was a small, intimate group of marketers, copywriters, and business owners. They took what they learned and greatly accelerated their copywriting careers right away. For example...
I knew my system worked, but I never imagined how fast these copywriters could implement the strategies I revealed to them...and see such remarkable results. Luckily, I captured all of the training from my full-day Copy Intensive on high-quality video…so you can soak up all the game-changing insights and copywriting “gold” and apply them to your client work or business, too.
Imagine what a difference this could make in your own copywriting career. You can feel confident taking on those heavy-weight clients—and know you have what it takes to create winning promos, or even beat their longest-running controls... You can take on more projects, turn in drafts your clients love much faster, and keep raising your rates as you get more controls under your belt… And you can finally break through the “feast or famine” cycle as you rake in big, fat royalty checks from those hot new controls you’re churning out each month.
So who am I to make such bold promises to you?
My name is Kim Krause Schwalm, and I have over 20 years of experience writing A-list level copy that gets killer results for my clients.
I’ve also got strong marketing chops to boot. For more than six years, I worked at former direct marketing powerhouse Phillips Publishing.
While I was there, I helped launch their highly-successful Healthy Directions supplement business (which soon became the name of the entire company). I grew it to more than $23 million in annual sales—or $38 million in today’s dollars—within the first 3 years. I eventually left the company because I knew I could earn far more than the $100,000+ salary they were paying me when I walked out the door. I also wanted to enjoy the freedom and flexibility of being a freelancer—and achieve the kind of work-life balance that’s often unattainable when you slave away for someone else.
Since making that life-changing decision, I've beaten controls written by some of the best copywriters in the business. They include legends like Parris Lampropoulos, the late Jim Rutz, and several others. I’ve also had the opportunity to work alongside Clayton Makepeace and other top writers.
But as proud as I am about these accomplishments, what I'm most proud of is teaching what I know to the next generation of A-list copywriting superstars...and seeing their amazing results.
That’s why during this in-depth Copy Intensive, I freely spilled my secrets to writing million-dollar controls from start to finish. For starters, I went deep into how I do research—and why 50% (or more) of the time I spend on a new promotion is spent in this phase.
It’s essential you know how to do research right. It often leads you to the right “big idea” that hooks your reader in and primes them to buy.
I also explained how to identify your product or service’s USP (unique selling proposition)…and how to use it in your copy to speak to your prospect’s desires. Plus I shared my most powerful secrets for writing headlines, leads, fascinations, offers, closes, emails, and upsells.
You get my complete Copy Intensive presentation on video, along with the full 146-page detailed slide deck, in your Copywriting Velocity Complete Virtual Program.
These are the same strategies and techniques I’ve used to rack up dozens of controls…all while creating high-paying streams of royalty income for as long as 10 years or more from a single promotion. And you’ll get access to all of them in the Copy Intensive that’s included in my Copywriting Velocity Complete Virtual Program. When you watch these videos of my Copy Intensive, you’ll see and experience the interaction I had with the copywriters and business owners in the room. What’s more, you’ll hear questions and valuable input from top A-listers Carline Anglade-Cole and “Big Jason” Henderson, both of whom attended my Copy Intensive. But that’s not all. I’ll also give you the full deck of 146 detailed slides I used in my Copy Intensive. While the video training shows these slides clearly, you’ll find it handy to have the slides, which are packed with promo examples, to refer back to again and again. Plus you’ll get the full control breakdown I did at the end of my Copy Intensive presentation so you can…
To show what’s working in today’s highly competitive supplement market, I did an in-depth breakdown of a joint supplement control. It’s a killer sales page promo that’s been running strong for nearly two years now. You’ll get to watch as I deconstruct a control for Green Valley Natural Solutions. From the email copy subject line, body copy, and every copy element within the full promo, I take the whole thing apart, dissect it, and explain why I did what I did with the copy. You get this complete control breakdown in my Copywriting Velocity Complete Virtual Program. Here’s just a glimpse of what you’ll discover...
You get this complete joint supplement promo breakdown—along with the PDFs of the actual sales page and email—in my Copywriting Velocity Complete Virtual Program. They’re the next best thing to having actually been in the room! When you combine it with the in-depth Copy Intensive, it’ll help you gain new skills and expertise and put you on the fast track to writing bigger winners more often. But that’s not all. Take a look at everything else you get in this “A-list”-level copywriting training that can help accelerate your copywriting success, whether you’re a seasoned copywriter or just starting out…
Not long ago, I put a group of copywriters through a six-month mentoring program. As part of this program I provided in-depth group training where we went deep into the essential elements of copy. We did a deep dive into headlines…leads…fascinations…and offers and closes. And I’ve got audio recordings of this incredibly valuable 4+ hours of training. Plus I have the same detailed slides I created for this in-depth training. You’ll get ALL of it in your Copywriting Velocity Complete Virtual Program. Here’s what you’ll discover in these in-depth training modules and detailed slides:
Module #1—HEADLINES: The Art and Science of Writing Headlines That Demand Attention and Get Your Copy Read…including:
Module #2—LEADS: Secrets to Writing Leads That Hook Prospects Early On and Prime Them to Buy…including:
Module #3—FASCINATIONS: The Truth About Fascinations: How to Simply and Easily Maximize Their Selling Power in Your Copy…including:
Module #4—OFFERS AND CLOSES: Powerful Offers and Closes That Make It Almost Impossible for Prospects NOT to Buy Your Product…including:
These in-depth training sessions allowed me to go deeper into each of these essential elements of a successful promotion than I was able to do in the Copy Intensive. Plus you get detailed slides for each presentation that you’ll refer to again and again. It’s all included in your Copywriting Velocity Complete Virtual Program. Imagine what a difference knowing these control-beating secrets can do for you... As soon you land your dream project, you’ll feel confident and unstoppable with a proven system in your back pocket. You’ll flow through the research phase... knowing exactly where to look to find the “big idea” and flush out your unique mechanism in order to beat the existing control... Even better, you’ll write faster, more persuasive and logical copy... because you’ll know the exact structure a winning promotion follows...from headline and lead to body copy and the close. But that’s STILL not everything you get in your Copywriting Velocity Complete Virtual Program. You also get full access to this exclusive training session I did for my copywriting mentees a few months before my live event…
When I first began working with my copywriting mentees, I had recently written a promotion for a division of Agora for an anti-aging supplement. Because the research and writing process was still fresh in my mind, I did an in-depth training session on it.
I called it “Evolution of a Control” and you’ll get the complete audio recording and detailed slides of my no-holds-barred 90-minute presentation. I’ll even include the email and VSL transcript PDF so you can refer to it. Here’s a glimpse of what you’ll discover:
This 90-minute training session gives you a rare inside glimpse into how an A-list copywriter approaches a new project…does the research…comes up with the big idea…and then makes all the strategic decisions necessary to craft a successful control. It’s the next best thing to looking over my shoulder as I write it! But that’s STILL not everything you get in your Copywriting Velocity Complete Virtual Program. You’ll also get an audio recording of an exclusive interview I did with the legendary Lee Euler for my mentees…
Lee Euler is the founder of the premier, fast-growing supplement company Green Valley Natural Solutions. Plus he runs a publishing business called “Cancer Defeated”. Lee is also a fantastic copywriter in his own right and spent years freelancing before starting his own information publishing business and then launching his supplement company. In fact, you’re likely familiar with some of Lee’s legendary controls, including his incredibly successful Agora financial promo “Plague of the Black Debt”. I sat down with Lee in an hour-long group mentoring call, and he generously provided many insights on copywriting as well as valuable tips for up-and-coming copywriters. Here’s a glimpse of what you’ll discover in this frank, revealing interview:
I’ve known Lee for several years and count him as a friend and client (I’ve also written several successful sales pages and VSLs for him). So he was willing to do me this huge favor and sit down for this insight-packed, eye-opening interview with me. Until now, only my small group of copywriting mentees have been able to benefit from Lee’s valuable insights. They’re extremely lucky, since you’d be hard-pressed to find an interview with Lee anywhere else. He rarely does interviews or presentations outside of exclusive masterminds. But now I’m able to share this complete, unedited interview with you, with Lee’s blessing. You’ll get the full hour-long recording included in your Copywriting Velocity Complete Virtual Program. With over 11 hours of in-depth training, you can see what an incredible game-changer this complete A-to-Z copywriting program can be for your business or copywriting career. Let’s take a look at everything you get:
While others spent upwards of $3,000 or more to attend my live Copywriting Velocity event (factoring in the event fee itself, travel expenses, and hotel costs), you can get the same Copy Intensive training and in-depth control breakdown… …PLUS the 5 in-depth training modules AND the interview with Lee Euler I did with my Copy Mentees who paid $12,000 or more for my 6-month program… …and all the slides and promo PDFs I’m throwing in…for a mere fraction of what others paid. The total value is worth at least $15,000—and that’s not even counting the cost of missed time from work or with your family if you had traveled to Washington, DC for my event. But I want to get this invaluable training into as many people's hands as possible. That’s why I'm making it available to you for just $697. That’s less than you’d spend for barely two hours of my coaching time…yet you get my complete system for writing copy…PLUS more than 11 hours of in-depth training, formulas, and tactics you can go back and review again and again! This one-of-a-kind program is ideal for everyone from a complete beginner to advanced-level copywriter or marketer. It will flood your brain with so many profitable strategies and ideas, you can quickly accelerate your copywriting prowess several times over. Imagine writing faster, more persuasive copy... and filling your calendar with hot new clients... Delivering A-list level copy to these clients... and actually getting record-braking response from their target audience... And receiving an email with the subject-line “CONGRATS!” because you just toppled their longest-running and most “unbeatable” control... This is what’s possible when you have a proven, control-beating copy system to help you write A-list level copy from start and finish, and ramp up your career fast. I still remember the joy I felt when I got my first control...and that joy never seems to fade... Which is why I want to help dedicated copywriters find this same joy in their careers... and reach new heights both financially and on a personal level. It’s why I designed my Copywriting Velocity Complete Virtual Program to help you…
This is a rare opportunity to get the benefit of everything I’ve learned over the past few decades years as a top copywriter. In just hours you can master the secrets of writing A-list level copy I so freely and generously share in this program.
I know it can help you develop control-beating superpowers that will position you to work with top clients and start raking in royalties. And it’s the best way I know to gain an “unfair” advantage over other copywriters and businesses thanks to your greatly enhanced copywriting know-how.
(If I'd had an opportunity like this a few decades ago when I was starting out as a freelance copywriter, I would have given my eye-teeth for it, whatever those are!)
Here's your chance to get on the fast track to writing A-list level copy, speed up and expand your copywriting success, and take every direct promotion you work on to new levels of profits. I hope you won't pass it up!
Yours for smarter marketing,
P.S. Testimonials for the crazy amount of world-class, A-list copywriting training packed into my Copywriting Velocity Complete Virtual Program continue to pour in. Here's just a brief sampling...
Don’t miss this chance to get YOUR copy of this in-depth program designed to put you on the fast track to writing A-list level copy. If you write copy for a living—or you oversee any kind of copy on a regular basis—I know you’ll find these game-changing insights highly profitable!
[ ] YES! I want to accelerate my copywriting success and learn Kim's control-beating system and secrets to writing A-list level copy!
Please give me full, unlimited access to Kim’s Copywriting Velocity Complete Virtual Program for just $697. I understand all of the training materials included will be delivered to me within minutes via downloadable digital files and that there are no refunds.
Walked away with new copywriting “nuggets”! “Kim didn't hold back on her copywriting secrets in her presentation. She went through, step-by-step, how she approaches her work at a deep level. I mentored with her for 6 months and still walked away with new nuggets to implement right away. The critiques were very helpful to see. The hot seats were eye opening. And the information Kim shared was awesome and well organized.”
—Roman Alvarado, Copywriter
Learned several months’ worth in just hours! “Thank you for organizing such an intimate, yet intensive workshop. What I learned in a matter of hours would have taken months, if not much longer to discover. I loved the Copy Intensive on the first day. The way you taught the concepts, and then demonstrated their use in your examples really helped connect the dots for me!”
—Stacia Wood, Copywriter
A game-changing experience! “Kim Krause Schwalm's Copywriting Velocity was a game-changing experience... and I don't say that lightly. See, Copywriting Velocity wasn't your typical ‘event’ where you sit and listen to presentations all day. Instead, it was an intimate and up-close look of what it takes to write A-level copy. To say that Kim has a passion for teaching the next generation is an understatement. I’m honored to be an inaugural member of Copywriting Velocity... and I can say with confidence it won't be my last!”
—Josh Rhodes, Copywriter
KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore. She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage. She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.
One of the top copywriters on the planet! “Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”
—Ben Settle, Email copywriting expert
One of the hottest copywriters alive! “Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank...”
—Superstar copywriter Clayton Makepeace
She’s the real deal! “I get so sick of people on the internet pretending to be copywriting gurus without one iota of major-league experience. They drive me crazy. But Kim is someone who has worked at the highest levels of this business, competed against the very best copywriters in the world, and proved herself to be a winner again and again. Kim’s event was fantastic!”
—Richard Armstrong, A-List Copywriter and Author
My highest recommendation! “I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention...get her interested in your project... and IF you can get on her calendar...you would be insane to not hire her. She has my highest recommendation.”
—Doberman Dan, Copywriter, Author, and Serial Entrepreneur
Beats controls left and right! “There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing...and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline...Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project...front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”
—Brian Kurtz, Titans Marketing LLC
An absolutely top-level writer! "Kim works with the best clients out there (I know, because some of them are my clients as well!) She is one of the very few writers I recommend when someone is looking for--and can afford--an absolutely top-level writer."
—David Deutsch, Top A-Level Copywriter