Get Ready to Accelerate Your Copywriting Success…Write Bigger Winners Faster and More Often…and Master the Secrets of What’s Working NOW to Maximize Profits…  

It’s All Happening at This Two-in-One LIVE Copywriting Event You Won’t Want to Miss!

DAY ONE: FRIDAY, MARCH 29, 2019 All-Day Copy Intensive Led by A-List Copywriter and Copy Mentor Kim Krause Schwalm 

DAY TWO: SATURDAY, MARCH 30, 2019 Mastermind with Kim Krause Schwalm and Special Guests Carline Anglade-Cole, Richard Armstrong, Lori Haller, and "Big Jason" Henderson  

PLUS SPECIAL EVENING EVENT SATURDAY, MARCH 30th: Join Your Host and Guest Speakers for an Italian 4-Course Dinner with Wine Pairings in a Private Chef’s Kitchen Capped Off with an Artisanal Grappa Tasting Led by “The Grappa Guy” 

Kim Krause Schwalm

Dear Copywriter, Marketer, or Business Owner,  

If you’re fed up with promotions that don’t deliver the profits and response you’re looking for…  

If you’re frustrated by how long it takes to pound out copy that ends up producing lackluster results or failing to beat the control…  

And if you’re sick and tired of attending events where you get lost in the crowd or barely scratch the surface on a topic, and walk away with little you can actually apply…  

Then you’re going to LOVE the actionable, up-to-the-minute strategies and tried-and true control-beating copywriting system and exclusive insider knowledge you’ll gain from attending this TWO-IN-ONE, one-of-a-kind copywriting event…  

At COPYWRITING VELOCITY, on Day One I’ll reveal my own system for producing successful control promotions from start to finish. 

This includes the same strategies and techniques I’ve used to beat “unbeatable” controls by legendary copywriters like the late Jim Rutz, and create streams of high-paying royalty income for as long as 10 years or more.  

By the end of the first day, you’ll gain new skills and expertise so you can write bigger winners faster and more often. We’ll cover research, finding the big idea, headlines, leads, fascinations, offers, closes, and more. 

I'll also break down several of my most successful controls so you can see my own “Kim Krause Schwalm” process in action. You're sure to glean new insights and strategies whether you're a beginning copywriter or a seasoned pro.  

You'll walk away with a "tried and true" system and specific tactics for writing profitable, winning promotions you can apply again and again! Plus you'll get the full set of professionally-produced video recordings of my full-day Copy Intensive you can refer to later again and again.  

TOTAL VALUE of this full-day Copy Intensive on Day One is an estimated $4,500 just on its own  

At COPYWRITING VELOCITY, on Day Two you’ll hear live copy critiques and get your own copy critiqued. You'll get specific, individualized suggestions for strengthening your copy and offer on a promotion-by-promotion basis. You'll also benefit richly and set off many lightbulbs in your head by watching others' copy get critiqued.

You'll get these critiques and suggestons not just from me, but also from my special guest Carline Anglade-Cole. My fellow "queen of the controls"--especially when it comes to supplement copy--will be with us during the day and on the evening of Day Two. 

Carline specializes in creating home-run copy to launch new products, revive struggling product lines, and help clients to maximize their revenues. She's created multi-year controls for leading clients in the health industry including Health Resources, True Health, Healthy Directions, Boardroom, Vitamin Research Group, and many other top companies.

Each attendee can submit in advance a promotion that's in process, a test that failed to beat the control, a fatiguing promotion that needs reviving, or a promotion that's in use but not delivering the desired results.  

By noon of the second day, you’ll have a vastly improved promotion that could become your next hot control and generate increased sales or royalties. We’ll then break for a delicious lunch provided (just like our breakfast that day and breakfast and lunch the day before).  

During our lunch and for the rest of the afternoon and evening, we’ll be joined by our special guests, top A-list copywriter Richard Armstrong and graphic designer and strategist Lori Haller. We'll also have "Big Jason" Henderson, one of the most well-known and experienced email marketing experts in the country, joining us.  

Richard is one of the best-known copywriters in the country and has won multiple Caples awards. Over his 40+ year career he’s written scads of controls for the biggest direct response companies like Agora, Rodale in its heyday, Boardroom, Readers' Digest, and many other premier companies. He’s a past AWAI "Copywriter of the Year" and the author of several books--including the "Don Con" which just came out.  

Lori is one of the country's most in-demand graphic designers. She’s helped create dozens of control-beating promotions and record-breaking profits for major companies such as Hyatt Hotels, Oprah, Agora, The Motley Fool, Forbes, National Geographic, and many others. (She's also worked with Carline Richard, and I to produce some of our most successful controls!)

And Big Jason has sent over a billion emails, split tested over 500 million emails since 1996. By doing so, he's generated almost $700 million for his clients' businesses (and his own) over the last 23 years. And when he isn’t running million dollar product launches, he’s doing high-end email marketing and copy consulting for many top companies. 

(Big Jason is also around the morning of Day Two when we're doing copy critiques, and will look at any email copy you'd like him to review there.) 

Right after lunch myself and these top expert "direct marketing pals" will hold a no-holds-barred panel discussion where we'll share strategies and tactics that are working best right now to boost response and profits.  

This kind of insider sharing and knowledge is sure to reveal specific tactics and strategies that can bring you huge jumps in response and profits…and perhaps pay for this event just on their own!  

But that’s not all. We'll wrap up the afternoon of day two with a limited number of hot seats for each attendee who wants one. Myself and my guest speakers will give you valuable ideas and strategies for whatever urgent business or freelance issue you want to focus on. 

(And the discovery that takes place while watching the other attendees’ hot seats will be invaluable as well.)  

TOTAL VALUE of this full-day Mastermind on Day Two is an estimated $8-$10,000 just on its own  

But that’s STILL not all…  

At COPYWRITING VELOCITY, you’ll be in a room with no more than 16 copywriters, marketers, and entrepreneurs, along with your speakers—an intimate environment where EVERYONE’s a VIP…and together on the second night you’ll enjoy an unforgettable dining experience with all of the speakers and your fellow attendees and make lasting connections.  

That’s right, we'll cap off our two-day experience together with an amazing Italian "Cherry Blossom"-themed 4-course dinner with wine pairings in our own private dining room with an open chef's kitchen.  

My guest speakers will be joining us, along with my husband Bruce—also known as "The Grappa Guy”—who will do an artisanal grappa tasting during and after our dessert course. All of this, along with breakfast and lunch and snacks/refreshments throughout both days, will be included in the event fee.  

Let’s take a quick look at that Cherry Blossom-themed menu for the evening of day two (just about any dietary restriction can be accommodated, no worries!)  

Enjoy the beautiful early Spring weather in the heart of Cherry Blossom season on a visit to Washington, DC’s Tidal Basin.

This beautiful, intimate, and relaxed space is where our Copy Intensive and Mastermind will take place.

Carline Anglade-Cole

Richard Armstrong

Lori Haller 

"Big Jason" Henderson

Bruce Schwalm a.k.a. "The Grappa Guy."

The private chef’s kitchen is where we’ll enjoy a delicious 4-course dinner with much conversation and camaraderie.

You’ll enjoy tasty, small-producer wines from Italy paired with each course, and non-alcoholic beverages will also be available.

Even the pasta you’ll enjoy is authentically and freshly-made right in the same kitchen in which we’ll dine!

TOTAL VALUE of the two breakfasts, two lunches, and exquisite “Cherry Blossom”-inspired four-course dinner with wine pairings with your fellow attendees and speakers in a beautiful private Chef’s Kitchen capped off with an artisanal grappa tasting/dessert pairing with “The Grappa Guy”—plus the lasting connections you’ll make: PRICELESS!  

PLUS, on Day One you can enjoy this DC exclusive: If the weather is nice and the cherry blossoms are in bloom, we may do a late afternoon trip down to the Tidal Basin at the end of Day One, where the late afternoon light is best for taking gorgeous pics (and it won't be as crowded as the weekend).  

You won’t want to miss this TWO-IN-ONE, two-day event to be held in one of Washington, D.C.’s most walkable, safe, and historic neighborhoods, Georgetown.  

And while I will be videotaping Day One (the full-day Copy Intensive), ANY videotaping on Day Two (the Mastermind) will ONLY be for the attendees' eyes later…and no one else's.  

So to get the benefit of the live critiques, discussion panel on the latest copy/design/marketing tactics, and the hot seats—and make those invaluable connections and enjoy many memorable interactions—you MUST be there in person.  

This not-to-be-missed COPYWRITING VELOCITY LIVE event is limited to no more than 16 attendees. As you can see, it’s far from being your typical copywriting event.  

It’s an experience that could transform your copywriting success and give you actionable tools, strategies, and even a complete copywriting system for consistently producing high-performing, control-beating promotions in less time with less stress.  

It’s an experience that gives you access to the latest strategies and techniques the top direct marketing pros and biggest, fastest-growing companies are using to dramatically boost their profits and results—hard-won “insider” secrets they like to keep to themselves.  

And it’s an experience that will give you an incredible and unforgettable two-day experience in one of the world’s most culturally and politically important cities, right in the heart of Cherry Blossom season.

Our Georgetown location puts us just far enough from the hustle-and-bustle, tucked away in one of the most beautiful and prestigious neighborhoods you’ve ever seen. So it's a great place to immerse yourself in this Copy Intensive and Mastermind, while making lasting connections with your fellow attendees and speakers.  

This entire two-day experience is worth at LEAST $13,000-$15,000 conservatively speaking. That includes both the full-day Copy Intensive and recordings, the full-day Mastermind, the four-course private chef’s kitchen dinner with wine pairings and grappa tasting the second night, and breakfast, lunch, snacks, and beverages for both days.  

Not to mention that includes my “Kim Krause Schwalm” copywriting system for writing bigger winners faster and more often…and the copy critiques and suggested reworking for what could become your next hot control…  

Plus it includes the direct marketing panel with our star-studded array of expert guest speakers. And—since we're keeping this event so intimate—your very own Hot Seat to focus on your most pressing business or copywriting challenge.  

But even though this two-day COPYWRITING VELOCITY experience will be delivering far more than $13,000-$15,000 in value, I’m only charging a fraction of that amount. 

I realize I’m not giving a whole lot of advance notice about this event, and I also want to make it as easy as possible for you to get yourself here and take advantage of this opportunity.  

That’s why I’m making this entire two-day experience available for just $4,999.  

But wait...when you grab your spot by March 20th (assuming there are still seats available), your cost is just HALF that amount: $2,498

That’s a huge savings and an incredible value when you consider everything that’s included and that you’ll walk away with. On top of those savings, if you have a special discount code, when you enter it at checkout your price drops even further (so don't forget to use your code!)

Simply click here to reserve your spot now! Once you do so, I’ll forward all the details on where we’re meeting and provide you with hotel recommendations and anything else you need to get yourself here to DC. 

You risk absolutely NOTHING by reserving your spot and coming to my COPYWRITING VELOCITY event. That's because your investment is backed by my Unconditional, Zero-Risk Guarantee...

Reserve your spot and come to the COPYWRITING VELOCITY event venue that first morning on time, enjoy a delicious breakfast, and listen to my entire morning Copy Intensive presentation.  

If by 12:30 pm ET on Day One you don’t feel you’ve already made back every penny of what you invested, I’ll happily refund 100% of the amount you paid for your event fee on the spot.  

You understand that by requesting this refund, you will NOT be able to stay for lunch or the rest of Day One, nor will you be able to participate in the Mastermind on Day Two or enjoy the special dinner event that evening.  

I don’t want you to risk a single penny for my COPYWRITING VELOCITY event if you don’t benefit immensely from what I’m going to share with you and what my special guests will reveal as well. I wouldn’t have it any other way.  

The ONLY thing you risk is NOT being there! So please reserve your seat at COPYWRITING VELOCITY without worry.

I’m really looking forward to connecting with you and hope to see you soon!  

Yours for smarter marketing,  


P.S. I'm sure this once-in-lifetime event is going to have a major impact on your copywriting know-how and career. But I also want to make sure you're able to successfully implement everything you'll discover at this incredible, two-day event. 

That's why as a COPYWRITING VELOCITY attendee, you'll also get the chance to join me on a live group call (which will be recorded) a few weeks after the event. That way if you have any questions, copy for me to look at, or other challenges you didn't get a chance to address, you can do so then on this 90-minute group coaching call. This valuable bonus--at least a $1,000 value--is yours at NO additional cost!  

Reserve My Spot NOW!

Breakfasts and lunches include fresh-made sandwiches, salads, egg dishes, pastries, and Italian coffee, sodas, and sparkling water.

Who’s that sipping grappa with “The Grappa Guy”? You may recognize him as top email copywriting expert Ben Settle.

In your spare time you can explore Georgetown, one of the country’s most beautiful, historic, and walkable neighborhoods!

Washington, DC is easily accessible by car or Amtrak train from New York, Philadelphia, and Baltimore and has 3 major international airports nearby: DCA, IAD, and BWI.

KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998. 

Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.  

Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore. She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland.  

Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage. She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.

CARLINE ANGLADE-COLE is one of the country’s top A-list copywriters and is still going strong after a remarkable 20-year freelancing career. She’s also thrilled that she’s STILL getting paid well for doing something she loves!  

It all started when, after 12 years in the direct-mail industry working at Phillips Publishing Inc., Carline launched Cole Marketing Solutions, Inc. When she began her solo copywriting freelance career in 1999 — her goal was simple: Make a decent income and have the flexibility and time to raise her four kids with her firefighter husband, Mickey.  

Along the way, she managed to create multi-year controls for leading clients in the health industry, including: Health Resources, True Health, Healthy Directions, Boardroom, Peak Pure & Natural, Biocentric Health and the Institute of Longevity. Carline also got a shot at launching Oprah’s “O Magazine” in the direct-mail arena… and was honored as AWAI’s 2015 Copywriter of Year – the “Academy Awards” of the direct mail industry!  

Not too shabby for a mom — and now grandmother of four awesome grandsons — who works in her basement wearing a T-shirt, shorts, and bedroom slippers! Plus, she volunteers many hours each month in church-related activities — as part of a worldwide bible education program.  

Recently Carline completed her first-ever virtual seminar to train over 130 copy cubs how to write copy her crazy way – in just 4 weeks! Before the seminar was even over – many of the copy cubs landed paying jobs.  

Despite her hectic schedule – Carline still manages to carve chunks of time travel with her family to visit places like Madagascar, Kenya, Italy, France, Spain, Japan, Guatemala, New Zealand, South Africa, Haiti, Jamaica, Sri Lanka, Mexico, Alaska, Hawaii – and next up is Southeast Asia!  

Carline is excited to participate in Kim Krause Schwalm’s Copywriting Velocity event…because she’s certain it will help both new and experienced writers take their skills up to A-List copywriter level!  

Her advice to new writers: Talk your copy before you write a word! Then write copy that connects and helps your prospect – and the money will follow! You won’t want to miss this chance to hang out with Carline, Kim, and all the other special guests and attendees in DC! 

RICHARD ARMSTRONG is one of the nation’s best-known freelance copywriters. His past and present clients are among the most iconic names in direct marketing, including Bottom Line, Rodale, Agora, Weiss, Kiplinger’s, Reader’s Digest, and many others. 

Richard is a multiple-time winner of the Caples Award and a winner of the best-in-show Sackheim Award presented by the Caples judges for a “distinctive achievement in direct marketing.” In 2012, AWAI named him “Copywriter of the Year,” joining such previous winners as Bob Bly, Dan Kennedy, and Clayton Makepeace. 

Richard is the author of LEAVING THE NEST: The Complete Guide to Living on Your Own (Morrow, 1986); THE NEXT HURRAH: The Communications Revolution in American Politics (Morrow, 1988); and the world’s only novel about direct mail, GOD DOESN’T SHOOT CRAPS (Sourcebooks, 2006). His most recent novel, THE DON CON will be released by Linden/Pace on April 1st of this year.

LORI HALLER is an extremely in-demand graphic designer whose studio has been creating award-winning, sales-generating direct mail, space advertising, online promotions and design for more than 20 years. Her clients include such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s Harpo Productions and National Geographic. She has designed magazines, logos, branding, premiums, newsletters, ads, magalogs, mailings, brochures, package design, emails, websites, landing pages, books, cookbooks and all manner of products. 

She has helped create dozens of control-beating promotions for publishers and supplement marketers such as Boardroom, Soundview Publishing, StreetAuthority, Healthy Directions, Uniscience Group, Dr. Al Sears, Phillips Publishing, Nutri-Health, KCI Communications and Agora. With Carline Anglade-Cole on copy, she created an extremely successful direct-mail campaign for Oprah Winfrey’s book, O’s Big Book of Happiness. Her copy and design work helped successfully launch the Grand Hyatt Washington from the groundbreaking through the grand opening—including copy and design for the ad campaigns. 

Lori is a member of AWAI’s Graphics Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Lori also hosts, presents and helps coordinate the very popular “Early Morning with Lori” niche sessions at AWAI annual Bootcamps. 

International design is one of her specialties, and in addition to the U.S. and Canada, she currently has clients in Singapore, Bonn, China, Germany, Amsterdam, The Netherlands, London and Colombia. Lori is an in-demand speaker and trainer. Besides appearing throughout the United States, she has held sessions in Singapore, Germany and The Netherlands.  

"BIG JASON" HENDERSON is one of the, if not the, most experienced and proven email marketers on the internet. Since 1996 (23 years ago), he's generated almost $700 million for his clients' businesses (and his own), sent over 1 billion emails, and split tested over 500 million emails.  

Big Jason is also one of the few, if not the only, email marketer who can prove he has the ability to generate over $100,000 from a single email.

His past and present clients include Revolution Golf, Target Focus Training, MindValley, The Elevation Group, and many others.  

In fact, Big Jason has written emails and/or done email marketing consulting for copywriting and marketing legends like John Carlton, Mike Morgan, Mike Dillard, Bond Halbert, Caleb O’Dowd, Sam Markowitz, Amit Suneja, Mike Koenigs… just to name a few.  

There are many different ways to do email marketing. Big Jason’s specialty is figuring out what works best based on proven results, not guesswork.  

Reserve my spot NOW!


DAY ONE: Friday, March 29, 2019 – COPY INTENSIVE 

  • Arrival (Breakfast, coffee, and other beverages provided) 9:00 a.m. to 9:30 a.m.
  • Copy Intensive led by Kim Krause Schwalm 9:30 a.m. – 12:30 p.m. 
  • Lunch & Break (Lunch and beverages provided) 12:30 to 1:30 p.m.
  • Copy Intensive led by Kim Krause Schwalm (continued) 1:30 to 2:30 p.m.
  • Control Breakdowns by Kim Krause Schwalm 2:30 to 4:30 p.m.
  • Late afternoon free time (maybe visit the Cherry Blossoms at the Tidal Basin)
  • Dinner on your own (can provide plenty of great restaurant recommendations!)  

DAY TWO: Saturday, March 30, 2019 – MASTERMIND 

  • Arrival (Breakfast, coffee, and other beverages provided) 9:00 a.m. to 9:30 a.m.
  • Copy Critiques Workshop with Kim Krause Schwalm and Carline Anglade-Cole (and Big Jason Henderson for any email critiques) 9:30 a.m. – 12:30 p.m. 
  • Lunch & Break (Lunch and beverages provided) 12:30 p.m. to 1:30 p.m.
  • Panel Discussion: Biggest Copy/Design/Marketing Breakthroughs That Are Working Right Nowwith Richard Armstrong, Lori Haller, Carline Anglade-Cole, Big Jason Henderson, and Kim Krause Schwalm 1:30 p.m. to 2:30 p.m.
  • HOT SEATSGuaranteed for the First 10 Sign-Ups (and we'll try to do one for everyone as long as we have time, in the order of sign-up) 2:30 p.m. to 5:30 p.m.
  • Late afternoon free time (stroll around charming Georgetown or just rest up!) 5:30 p.m. to 7:00 p.m.
  • SPECIAL EVENING EVENT: Four-course dinner with wine pairings and grappa tasting in private Chef’s kitchen with your host, speakers, fellow attendees, and “The Grappa Guy” 

  7:00 p.m. to 9:30 p.m. 

Important note: You must be able to climb one flight of stairs in order to access the meeting and event space. 


Q: Who is COPYWRITING VELOCITY for—beginners or more advanced copywriters? A: Anyone who writes copy or oversees it can benefit greatly from attending. This event will be invaluable—and even a game-changer—for beginner through intermediate-level copywriters. Even much more experienced copywriters will want to be there, too. (That’s because the best ones know we always have things to learn, or re-learn). And getting the inside scoop from myself and my guest experts on what’s working best right now in direct response will be invaluable for anyone involved in promotional campaigns.  

Q: What exactly will I get out of coming to COPYWRITING VELOCITY? A: COPYWRITING VELOCITY is designed to significantly accelerate your copywriting and freelance business success. You’re going to get a deep-dive into the same copywriting strategies I've used over the past 20 years to rack up dozens of controls. You're going to walk away with a system you can use again and again to write bigger winners more often. And since you’re going to get your own personal, in-depth copy critique from myself and fellow A-list copywriter Carline Anglade-Cole (and top email expert Big Jason Henderson’s review for any emails), you’re going to walk away with a new-and-improved promo that could become your next kick-butt control. You'll also walk away with actionable strategies you can implement right away thanks to a discussion panel on Day Two with myself, Carline, and Big Jason, along with A-list copywriter Richard Armstrong and top design and direct marketing expert Lori Haller to share the latest copy, design, and marketing breakthroughs that are working best right now. (Plus it's going to be an amazing and unforgettable experience to cap things off with all of your speakers and fellow attendees the evening of Day Two!)  

Q: COPYWRITING VELOCITY is more expensive than other events I’ve been to. Why? A: Look at that list of guest speakers (not to mention me as your host). Our time is very valuable. But I will say, not one of my special guests hesitated when I asked them to join this event. That’s because they know how much of an impact they’ll be able to have on you in such an intimate setting. The fact that it’s limited to no more than 16 attendees means there’s a 3.2 to 1 attendee to speaker ratio (almost NO other event has this low of an attendee-to-speaker ratio). And that means you’ll get your personal questions answered, you’ll get hands-on copy critiques, and you’ll get opportunities to chat with your friendly host and guest speakers during breaks and meals, who will gladly give you advice or tips on anything you need help with. You’re also getting all of your meals, snacks, and beverages included in the cost, except for your Friday dinner. Most other events don’t cover these additional expenses. COPYWRITING VELOCITY is not like any other event you’ve been to!  

Q: Is Washington, DC expensive? A: Washington, DC—one of the world’s political and cultural capitals—is more expensive than many cities. However, it’s not as expensive as New York, London, or Paris. There are plenty of hotels available at all price levels. And I’ve arranged for a limited number of rooms at a nearby hotel just a few blocks away for $288.15 + tax a night. What’s more, most of your food and drink is included in the event fee—including breakfast and lunch both days, and the incredible 4-course Italian dinner with wine pairings and grappa tasting at the end of day two. There’s a wide range of exciting restaurants in Washington, DC (just a few years ago, it was named Bon Appetit’s “Restaurant City of the Year”), and many are in the affordable range. You’ll get a list of recommended restaurants in advance of the event so you can make reservations.  

Q: How do I get there? A: There are three major international airports that serve Washington, DC, so you have plenty of options to shop around for the best airfare. The most convenient option that’s closest to Georgetown is Reagan National Airport (DCA). Washington-Dulles Airport (IAD) is another option less than 30 minutes away, and Thurgood-Marshall Baltimore-Washington International Airport (BWI) is approximately 45 minutes away. You can also conveniently reach Washington, DC via Amtrak train if you live on the east coast, with beautiful Union Station as your stop (and then a 15-minute Uber/Lyft/taxi ride to Georgetown). You won’t need (or likely want) to have a car with you as parking can be difficult, especially in Georgetown. However, I’ve arranged for a special daily parking rate at the nearby hotel I mentioned earlier you can take advantage of.  

Q: What if I have certain dietary restrictions or preferences? A: Once you sign up as well as a week prior to the event, you’ll have the chance to let myself or my assistant know of any dietary restrictions or preferences. Our caterer and Chef’s kitchen can accommodate just about any you may have if you let us know in advance.  

Q: What if I don't drink alcohol?

A: No worries! While there will be the option to enjoy wine and grappa at the dinner served on the evening of March 30th, it’s strictly optional. You’ll be able to choose from a variety of non-alcoholic beverages such as sparkling water or Italian soda, too.  

Q: What if I DO drink alcohol? A: If you’re wine lover, you’re in for a treat! We’ll be serving a variety of tasty, small-producer Italian wines paired with each course at the dinner served on March 30th, along with a grappa tasting at the end of the meal. We do respectfully request that if you consume alcohol at the meal, you walk or take an Uber/Lyft/taxi afterwards back to your hotel or home. (Parking is difficult in Georgetown, so it’s a good idea anyway!)  

Q: Why are you putting on this live event? A: Over the past six months I've been mentoring a small group of copywriters. And I've seen the kind of dramatic "a-ha's", the immense ramping up of their (already impressive) skill sets, and the huge opportunities this mentoring experience has created for them. But I'm unable to take on any additional mentees for the foreseeable future.  

This event is the closest thing to being able to have me as a mentor. As you may know, it's difficult to get hands-on training from someone who's been "in the trenches" and successfully racking up controls for years. To be able to go deep into the same strategies and techniques I personally use (and have relied on the past 20+ years) has been incredibly invaluable for the people I've been mentoring. 

These are the kind of copywriting tactics you might try to glean from studying a control promotion, or by reading a book or hearing a 45-minute presentation...but you can't get completely unless you have someone explaining it to you. It's also almost impossible to get copy feedback from someone at mine or Carline's levels--and if you could find it, you'd pay a lot for it. 

But COPYWRITING VELOCITY is where you can truly get game-changing insights that you can build on going forward. And you’ll be getting tons of them from me and my special guest experts Carline, Richard, Lori, and Big Jason. We hope to see you soon in DC!

What people are saying about Kim Krause Schwalm...

A game-changing, once-in-a-lifetime opportunity!  

"I was 'lost in the copywriting woods' when I found Kim. I had read all the classic copywriting books, studied winning promos, and had a few courses under my belt. But I knew what I needed was direct feedback from a pro -- somebody to help me take my direct-response copy to the next level. And that person was Kim. What I loved about Kim's Mentoring Program was how she customized it to meet me where I was in my career. I had some writing experience and a few small wins, but needed help breaking into the “Big Leagues” as they say. Well, the results speak for themselves. With Kim’s help, I started working with a big publisher in the alternative health space, I secured my first retainer deal with another publisher, and I continue to write faster and better copy for my existing clients. It's crazy how much Kim helped me in such a short period of time. It's truly been a game-changer! Not only that. I now have the tools to continue growing on my own. I don't look at the copy the same way anymore. It's as if Kim pulled back the curtain to reveal the secrets of persuasion. Plus - Over the past 6 months, I’ve had the pleasure of getting to know one of the kindest, most talented copywriters in the industry. Kim always keeps you in mind when she sees something cool that might help you out. If you have the chance to work with Kim, do yourself a favor and take advantage of this once-in-a-lifetime opportunity."  

—Roman Alvarado, Freelance Copywriter  

Helped me take my freelance career to the next level!  

"Being mentored by Kim was a dream come true. I was right at that point in my career where my learning needed to go beyond books and courses. I needed a mentor. And what a mentor! Kim is well known as one of today’s top copywriters. And, even better, she specializes in my niche: health. Kim helped me sharpen and hone my copy with her coaching and copy critiques. She showed me where I could fix my copy to make it stronger, gave me top-level tricks and tips, and more. I feel more confident in my copy as a result and I’m commanding higher project fees (and getting them)! Kim also helped me with my freelance career. Thanks to Kim, my website is hugely improved, I’ve learned my “talking points” with marketers in terms of what they’re looking for, and she even helped me negotiate my first royalty deal! Even better, she gave me an insider’s peek into the direct response world and how it really works. She also introduced me to some of the industry’s movers-and-shakers, helping grow my network. If you’re a copywriter looking to take your freelance career to the next level, Kim can help take you there."  

—Tara Waechter, Natural Health Copywriting & Consulting  

From apprentice to million-dollar copywriter!  

"When I started working with Kim, I was a neophyte apprentice of copywriting--barely able to write a sentence worthy of her critique. Six months later, I've helped sell millions of dollars’ worth of product and work for the biggest direct response publisher in the world. The copywriting dream is real and I never could have done it without Kim. She's an absolutely amazing person and I'm blessed that she took me under her wing. If you truly want to be a successful copywriter, she WILL help you get there."  

—Ryson Owens, Former Copywriter, Money Map Press  

One of the smartest business moves I've made!  

"Kim Krause Schwalm is a copywriting master. The common term in the industry is 'A-list copywriter', which means she's at the top of the list of the best. And that's certainly true. Whether you're a business owner looking for persuasive copy that converts like crazy, or a copywriter looking for a super smart mentor, Kim is the one you want to turn to. I've had the privilege of working with Kim as my copywriting mentor for the last 6 months and it was one of the smartest business moves I've made. She caught all my stupid mistakes and helped me polish my words until they were ready for prime time. If you have the chance to work with Kim, don't wait, or you may not get another chance for a long time!"  

—Deborah C. Owen, Copywriter, Marketer, & Podcaster  

Clients keep coming back!  

"In one of my sessions with Kim, she told me instantly my hook would completely fall flat! And that's a relief to hear as a copywriter. Her sharp feedback saves me time and most of all, my reputation. Now, my clients keep coming back to me—because they're happy with all the money they're making from my copy! As I land bigger projects (also thanks to Kim), I'm not worried about results anymore—because I feel comforted knowing I have Kim in my corner."  

 —Allison Carpio, Health Copywriter  

Now work less and make MORE!  

“The reason I now sign $30k copywriting contracts is because Kim showed me how to fearlessly negotiate compensation packages and set boundaries with confidence. In fact, when I first created my email marketing coaching company, Kim was the first woman I turned to when it came to setting up payment tiers and handling objections. Kim’s negotiation tactic and her ‘art of the ask’ coaching has empowered me to bill my worth when it comes to clients and contracts. I can now work a lot less and make a lot more. Thanks, Kim!Best choice for high return!  

--Teresa "Misty" Mozjeko, a.k.a. "Misty RHN", Holistic Health Copywriter and Email Marketing Coach

Best choice for high return!

“At a time when I utterly lacked confidence in my skills for writing direct response promotions, and worried that I might not be able to inspire conversions, Kim's coaching was supportive, wise, and confidence-building while pointing out details that were missing- and necessary- to get the click. She has always treated me with respect, and encouraged me to play to my strengths, while turning my attention to weak spots in my copy. My confidence grew fast under her mentorship. When I'm writing copy now, she's sitting on my shoulder whispering in my ear. I strongly recommend Kim as a copy coach, and will forever appreciate the time and guidance she's given me. To improve your copy and your copywriting business, Kim Schwalm is your best choice for high return on every coaching dollar you spend.”  

—Cyndee Davis, Copywriter  

Helped me become a “Girl on Fire”!  

“I had a few bad months in business, and I was getting really nervous about money. I had unexpectedly lost a major client, and I had few prospects in my pipeline. I knew that I could probably turn it around quickly with the right support, so I called Kim. Right away, she helped me pinpoint what I was missing in my own marketing to get the right kinds of clients calling me. And she helped me see through some of my own blind spots when it came to my current client relationships. Within just a few coaching sessions, I had repositioned my website and won a couple of new jobs. Kim’s ass-kicking tough love wasn’t easy to take—the truth stung. BUT it was worth it. My instant income increase from new projects was easily worth 3X my initial investment in coaching. Since then, I’ve been booked solid with awesome health and wellness clients. I was on stage at the last AWAI Copywriting Bootcamp, and I’m also a mentor to other copywriters in AWAI’s Circle of Success program. Do NOT pass up an opportunity to get coached by Kim—she’s a wonderful mentor with a wealth of information that could totally transform your business and life!”  

—Christy Goldfeder, Health Copywriter  

Well worth the time and money!  

“I’ve been writing direct response sales copy for more than 25 years now. I don’t attend many seminars, but I recently crawled out of my copywriting cave to check out Kim Schwalm’s first-ever boot camp. Her remarkable success in some of the most competitive niches out there told me she might just have a thing or two of value to share. And I’m happy to say that I was right. Her boot camp was well worth the time and money. The big value was in learning Kim’s system for writing winning sales copy — and seeing sample after sample that brought her system to life. Whether you’re a newbie who dreams of writing sales copy for a living or a savvy old pro looking for some new ideas and new approaches, you need to get yourself to Kim’s next boot camp."  

—Brad Petersen, A-level copywriter

What Top Direct Marketing Experts Say About A-List Copywriter Kim Krause Schwalm...

One of the top copywriters on the planet!  

“Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”  

—Ben Settle, Email copywriting expert  

Beats controls left and right!  

“There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing...and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline...and since leaving Boardroom/Bottom Line in 2015 (where Kim wrote many successful packages for me), I have brought Kim in on some projects with some of the most dynamic clients and mastermind members in my ‘new world’ with equally stellar results. Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project...front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”  

—Brian Kurtz, Titans Marketing LLC  

My highest recommendation!  

“I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention... get her interested in your project... and IF you can get on her calendar... you would be insane to not hire her. She has my highest recommendation.”  

–Doberman Dan, Copywriter, Author, and Serial Entrepreneur  

One of the hottest copywriters alive!  

“Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank...”  

—Superstar copywriter Clayton Makepeace  

An absolutely top-level writer!  

"Kim works with the best clients out there (I know, because some of them are my clients as well!) She is one of the very few writers I recommend when someone is looking for--and can afford--an absolutely top-level writer."  

--David Deutsch, Top A-Level Copywriter

Your Unconditional, Zero-Risk Guarantee:  

My goal with COPYWRITING VELOCITY is to give you the training and insights gained from my 20-year track record of success to accelerate your copywriting career and help you attain A-level status far faster. That’s why I’m backing up your investment in my one-of-a-kind event with this unconditional, zero-risk guarantee:  

Reserve your seat at COPYWRITING VELOCITY without worry. Come to the event venue on time that first morning, enjoy a delicious breakfast, and listen to my entire morning Copy Intensive presentation.  

If by 12:30 pm ET on Day One you don’t feel you’ve already made back every penny of what you invested, I’ll happily refund 100% of the amount you paid for your event fee on the spot.  

You understand that by requesting this refund, you will NOT be able to stay for lunch or the rest of Day One, nor will you be able to participate in the Mastermind on Day Two or enjoy the special dinner event that evening.  

I think that's a fair deal. I don’t want you to risk a single penny on my COPYWRITING VELOCITY event if you don’t benefit immensely from what I’m going to share with you and what my special guests will reveal as well. I wouldn’t have it any other way.

Please reserve your spot with confidence your 100% satisfaction is unconditionally guaranteed when you join me in DC!  

Yours for smarter marketing, Kim