Now, you might be thinking, "I don’t have time to do a lot of research".
"My client is breathing down my neck to get the copy finished 'as soon as possible'".
Or "I’ve got other projects stacked up behind this one and I really need to 'get ‘er done'”.
However, I would counter that if you don’t spend enough time doing research, you’ll actually take much longer to write the actual copy!
And it’ll be more likely that your copy won’t pass muster with your client, sending you back to the drawing board again and again with seemingly endless drafts.
Or it could make it more likely your copy will read like the dreaded “me, too” promo… i.e., like everything else your prospect has seen before. And you’ll get nothing better than “meh” results, if you’re lucky.
You might think you can cut corners by using AI tools. But if you don't know the right questions to ask or how to word your prompts the right way, you could end up wasting time spinning your wheels with little to show for it.
Worst case scenario, you skimp on research and write a promo that’s a complete bomb… and your client decides not to give you another chance. Even worse, word gets out on the street that you’re not “good”.
The buck always seems to stop with the copywriter… we’re the ones that get blamed for everything…including unproven products that aren’t right for the market, or aren’t priced right for the market, or aren’t hitting the right lists or prospects… i.e., the other 40/40 of the 40/40/20 rule.
The success of any promotion is typically due to 40% offer, 40% list, and only 20% creative—and part of that measly 20% is the design and format, not just the copy!
Here’s an overview of the proven, A-list-level process for doing copywriting research that I’ve used to produce dozens of multi-year, multi-million-dollar controls... and that I've taught my copywriting mentees in my high-dollar mentoring mastermind.
I cover ALL of it in the six in-depth training modules you get in my exclusive Research Beast course. It's everything you need to become a "Research Beast" so you can write dangerously good copy and get killer results! Here’s just a glimpse of what you'll discover...
In this module, I show you how to gather all the initial research "nuggets" available to you like an A-Level Research Beast! (The rest you'll need to dig out on your own. I cover all that in steps two through four.)
You do NOT want to give this step short shrift. By doing the work here, you'll set yourself up for success with the rest of the steps.
More importantly, you'll ultimately save time when you sit down to write your copy and have it flow out of you far more easily, without "writer's block". And the copy you write will likely be far stronger and higher-converting, too!
I provide a video overview (and word-for-word transcript) of how I approach this crucial first step, as well as a detailed guide that walks you through my process.
In this guide you'll also find some of my best tips for digging up more "nuggets" you can't get from your client... including studies, testimonials and product reviews, credibility boosters for your product or spokesperson... and more!
In addition to the video training and detailed guide to refer to, you'll get TWO invaluable checklists that can help you be far more efficient and effective as you gather those research "nuggets":
Both checklists are easily downloadable PDFs you can print off and put to work.
But that's not all. I also include...
In this module, I show you how to get inside your prospect or avatar's head and deeply experience what it's like to deal with the problem or pain point your product or service solves for them. But it goes beyond developing empathy for your prospect.
My Research Beast process gives you a technique I've personally used and teach my copywriting mentees called "The Prism Exercise".
By completing this exercise, you'll develop a vivid picture of your target prospect or avatar's greatest hopes, wishes, fears, and frustrations... and be able to tap into both their emotional side as well as their logical mind with your sales copy.
In the Complete Guide you get as part of this module, I do all of the following:
But that's not all. You also get:
Getting this crystal-clear picture of your prospect or avatar is possible when you go through this exercise (and do all the advance preparation and research so you can do so). And it will make things SO much easier for you as you move forward with your writing!
Now, let's move on to the next crucial step in my Research Beast process...
So let's move on to the fourth crucial step in my Research Beast process...
In this crucial sixth step, you'll pull together all of your best insights, proof points, unique mechanisms, and analysis of the market and come up with your "big idea" (or, as is often the case, multiple big ideas).
That's why as part of this last module, I include a nearly hour-long video (plus transcript) from my exclusive mentoring group training where I had top A-List copywriter and offer owner Dan Ferrari... often referred to as the "bearded genius"... as a special guest.
During this call, I picked Dan's brain clean about his own process for doing research and coming up with a killer "big idea". He revealed several of his personal tactics (many of them aren't the "usual" techniques you hear about... and they're all waiting for you in this no-holds-barred video and word-for-word transcript.
Here's just a glimpse of what you'll discover...
Not only will you discover these "insider" tactics for researching and writing copy at a much higher level, you'll also get to hear Dan and I break down his highly-successful Genesis anti-aging supplement promo and put it under the microscope.
You'll get to watch as two top A-Listers pick apart the headline, lead copy, claims, word choices, graphics, close copy, and yes... even photo captions (they're much more important than you may think) used throughout Dan's promo.
Plus Dan also breaks down a second, not-as-well-known but successful test version of his Genesis promo and talks about where he got the "big idea" for it.
The insights you'll gain from these two breakdowns are like a "master class" in copywriting as well as research. You'll find yourself going back to them... and this video... again and again!
But you're not done yet...
Whether you have questions about applying my proven Research Beast process to your copy... or you want to hear more about using the latest AI tools to do faster, more effective research... or BOTH... you're going to love the two BONUS trainings you'll also get instant access to.
The first is a one-hour coaching Q&A call where I share one of the hardest research lessons I learned early on as a freelance copywriter... reveal my best tips for avoiding endless "rabbit holes" and saving time digging up the very best studies and proof...
...talk about where to get hard-to-find studies for hard-to-research niches like skin care... provide advice on figuring out the right price to quote so you avoid undercharging... and much more!
Listening to the recordings of this no-holds-barred training is a great way to become a "Research Beast" even faster.
But that's not all. You also get access to a 90-minute workshop I did with top AI copywriting expert Sam Woods. We looked at how to use Chat-GPT as part of my Research Beast process. You'll be able to watch as we demonstrate how to generate different copy ideas and angles from an existing control promo.
We then show you how to use AI in conjunction with the PRISM exercise as well as with defining a unique mechanism. A full half-hour is spent at the end answering questions.
This was an bonus call for people who signed up via my private link for Sam's AI Copywriting Workshops that took place in January 2023... but you'll get to listen to and benefit from these recordings when you're a "Research Beast"!
When you think about how important research is to creating a successful promo that can put you on the "map" as a copywriter... make your dream clients start chasing you down... allow you to negotiate higher fees and even royalty or revenue share deals... or enable you to grow your own business to new heights or win that big promotion at work you've been vying for...
I mean, there's good reason why the likes of Gary Bencivenga... along with legends who are no longer with us like Gene Schwartz, Clayton Makepeace, and Claude Hopkins... considered research that elusive "X-factor" that sets superstar copywriters apart from the "also-rans"...
It's also why today's top working copywriters routinely spend at least half of their time on research, and use many of the same techniques and tactics I reveal in my Research Beast course... and why those "in the know" are already gaining a huge advantage by using the latest AI tools to dig up better ideas far faster.
So you can see the value of having an efficient, proven, six-step process put together and used by a seasoned A-List copywriter who's racked up dozens of controls in the most competitive niches around, beating legends like Parris Lampropoulus and the late Jim Rutz (twice!)... and who's keeping her process up-to-date so you can further hone your research using AI prompts effectively.
It's why you might expect to pay upwards of $2,000 or more (like some research courses on the market cost)… and despite that high price tag, you may rightly feel it'd be a smart investment.
However, when you get my Research Beast course, you're not going to pay $2,000...
You're not going to pay $1,500, either (which is what most everyone who's gone through this course has been telling me should be the bare minimum I charge for it...)
While I may raise the price of this program at some point, right now you can get full access to everything Research Beast offers you for just $997!
That's less than I charge for one hour of my coaching or consulting time... and a fraction of what my mentees pay me to learn first-hand all of my best research and copywriting secrets.
But you'll be getting full access to the same exercises, tools, templates, examples,transcripts, and even some of the training that I've done with my mentees or with members of the Titans Xcelerator mastermind... the most effective, "done-for-you" AI prompts and examples I use and recommend... and more importantly, the same six-step process I use when I do my own copywriting research!
Yes, the same Research Beast process that's helped me rack up all those controls I showed you earlier... some of which have been "unbeatable" controls for as long as 11 years (and counting!)
This is a rare opportunity to get an efficient, proven, A-List-level process you can use to come up with better "big ideas", save hours of time, turn projects around more quickly, and dramatically improve your copywriting results.
I'm giving you all the tools, templates, techniques, checklists, and examples I personally use myself and train other copywriters on how to use. And I've just added five NEW AI guides designed to help you apply my Research Beast process to the product or service you're writing about and get far better output much faster.
Everything's available to you right away and organized by each step in my six-step process. So you can go directly to whichever step you're on, review my training, and see examples to help stimulate ideas or help you out if you get "stuck".
It's all waiting for you. In just a few hours you can become a "Research Beast" and never fear doing research again... feel confident about the copy drafts you turn in to clients... and banish the "blank page blues" because you'll already have a jumpstart on your copy and the rest will more easily flow out of you...
All for an affordable investment that's sure to more than pay for itself just in the turnaround time it saves you on your next project alone!
But the more you go back and use my Research Beast process to write stronger, higher-converting copy faster and more easily, the greater the returns you'll likely see as you make it your own "secret weapon" for writing copy.
I hope you won't pass this rare opportunity up. I've seen for myself what a game-changer it can be for my copywriting mentees and others I've trained... it can truly be a game-changer for you, too!
Yours for smarter marketing,
P.S. Testimonials from other copywriters and offer owners who've been using my new Research Beast course a test-drive are pouring in. Here's just a brief sampling...
Don’t miss this chance to see what my proven, six-step Research Beast process can do to catapult the selling power of YOUR copy...
Plus save you hours of time, let you turn projects around more quickly (or enjoy more free time), and actually make research and writing copy more FUN, without spinning your wheels or going down endless "rabbit holes".
If you write copy for a living—or you have your own offer or business or oversee any kind of copy on a regular basis—I know you’ll find my six-step Research Beast process insanely valuable! And now, it's even more useful and time-saving thanks to the new AI guides I've added.
[ ] YES! I want to put a proven, efficient, A-List-level research process to work so I can write more successful, higher-converting copy faster and more easily... and accelerate my copywriting success!
Please give me full, unlimited access to Kim’s Research Beast course for just $997. I understand I'll be able to start using all of the training, videos, AI guides, templates, checklists, and examples that are included as soon as I sign up. I understand that because all of the training is delivered digitally, there are no refunds.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore. She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage. She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.
—Ben Settle, Email copywriting expert
—Superstar copywriter Clayton Makepeace
—Richard Armstrong, A-List Copywriter and Author
—Doberman Dan, Copywriter, Author, and Serial Entrepreneur
—Brian Kurtz, Titans Marketing LLC
—David Deutsch, Top A-Level Copywriter