The seven principles in this report might seem somewhat simple at first. But when you actually take the time to do each one completely and without omitting any steps, you can catapult the power and effectiveness of your copy by tenfold or more.
Here's what you'll discover:
Kim with marketing legend, Jay Abraham.
Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same 'marketing- savvy' advantage.
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions- from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years- before she started her freelance copywriting career in 1998.
Now nearly two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control. Kim writes winning copy and creates breakthrough
marketing strategies for companies such as Soundview, Boardroom, Heathy Directions, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics, and a minor in Operations Research Methods from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland.
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