Kim Krause Schwalm, A-List Copywriter and Copy Mentor and Founder, Get Dangerously Good
Dear Friend,
When I started out as a freelance copywriter more than 27 years ago, the copywriting world was much different.
There weren't hordes of copywriters from all over the world I was competing against on price.
Nor were there AI tools to shortcut the writing and research process -- or replace some of the easier "starter jobs" I cut my teeth on.
But still, it was far from easy. There were far fewer companies hiring direct response copywriters, let alone ones with digital marketing experience (that was barely a thing back then).
And if I wanted someone to shortcut my learning process and teach me the ropes, good luck!
Copywriting courses simply didn't exist. I'd send myself to direct marketing conferences just so I could listen in on the few and far-between sessions focused on copywriting. (Almost always they were taught by the late Herschell Gordon Lewis, someone I was fortunate enough to learn from.)
And copy mentors? Fuhgeddabout it. Maybe if you had an "in" with someone, you could get them to look at your copy. I mostly had to rely on my six years of marketing experience at a top direct response publisher, where I wrote copy and got feedback on it from some very smart people.
But still, I didn't know how I was going to break in with the top companies... the ones that hired the best A-Listers and paid them huge fees and royalties.
And even though my past experience and network opened many doors and kept me fully booked with client work, I worried constantly about my occasional "bombs" and whether I'd be able to keep clients coming back.
The bottom line? I had to get good. Dangerously good.
I didn't want to burn through clients I'd worked so hard to land because I couldn't deliver. If I wanted to compete at the highest levels, I had to commit myself to learning and perfecting my craft.
I got myself on as many mailing lists (direct mail was huge then) as I could. I studied and reverse-engineered every successful promo I could get my hands on. I still have file cabinets bursting with more direct mail promos stuffed into them than Jeffrey Epstein had "kompromat".
And whenever I heard about a conference where a top copywriter would be offering free copy critiques, I made sure I went and took advantage of the opportunity.
I was able to get copywriters like Bob Bly -- one of the world's top copywriters both then and now -- to give me feedback on some of my earliest promos.
I met Don Hauptman (whose "Speak Spanish like a diplomat" ad is legendary) at newsletter publishing conferences I attended. He kindly agreed to review some of my financial promos and refused payment (I sent him deluxe fruit boxes to thank him).
Then there was top copywriter David Deutsch -- someone who's become a friend -- who reviewed some of my early Boardroom promos once I was able to break in there.
And when I started working with Soundview and Advanced Bionutritionals, their copy chief Parris Lampropoulos reviewed and gave me feedback on all of the copy I wrote for them.
Having these top A-List copywriters review my copy early on was absolutely game-changing
And I wished I'd been able to do more of it! That's why several years later when I started sharing my copywriting know-how via courses and in-person events, I decided to go to the next level...
I began offering my own copy mentoring programs -- something that would go beyond the occasional copy review and allow other copywriters to quickly and dramatically improve their copywriting skills, as well as their marketing and client know-how.
So I took myself "off the market" from big client projects so that I could focus on providing intensive mentoring, copywriting training, and copy critiques to a select group of mentees.
I offered group programs where mentees paid as much as $12,000 to take part, including some individual mentoring as well. I also began offering shorter copy mentoring "sprints" where I gave on-the-spot copy critiques at a much more affordable price.
Then last year, I decided to offer my Copy Champions six-month mentoring experience, which included on-the-spot copy critiques and hot seats in weekly group calls.
But then I got a crazy idea to make this program even BETTER...
I ended up inviting a handful of top experts to meet with my mentees for private training and Q&A sessions (I asked my mentees for their "dream list" and told them the sky was the limit). You'll likely recognize some of these names: Bond Halbert, Ben Settle, Angie Colee, and Parris Lampropoulos, who I mentioned earlier.
I also had Jeremey Hunsicker, a past long-time client and former CEO/CMO of a major supplement company, on as a guest to talk about how copywriters can break in with clients.
The feedback I got from the few dozen mentees who went through this program was tremendous. And they got a steal of a deal: I charged about $1,000 for six months of group mentoring (plus learning from the crazy-good interview guests who joined us on our calls).
Since that program wrapped up, all that copywriting critiquing goodness and interview "gold" has sat on my computer hard drive... unheard, unread, and unloved.
What a complete waste when I know how many other copywriters, marketers, and business owners could benefit from what's buried inside those 40+ hours of copy critiques and insights.
That's when I decided...
It was finally time to RELEASE THE FILES!
Buried inside these files are the game-changing insights you need that will change how you write and look at sales copy!
With my mentees' permission, I'm finally releasing my Copy Mentoring Files, so you can get a front-row seat to my Copy Champions mentoring experience.
You'll get unfettered access to 23 sessions in all, including interviews with those special guests I mentioned earlier. Plus my Copy Mentoring Files include videos, word-for-word transcripts, and "cheat sheets" that summarize each of the 5 expert interviews.
And for each of the 23 videos and transcripts, you get a condensed summary and detailed table of contents, so you know exactly what's covered in each of them -- making it easier to watch and refer back to later.
By the end of this virtual mentoring program, you'll think about copy like an A-Lister and write higher-performing emails, sales pages, and other promos. It's the next best thing to having me as your personal mentor. In fact, one could say it's...
Copywriting training so good, it should be ILLEGAL!
I still hear from mentees who went through this mentoring program and others I've offered. They tell me how much my copy critiques have helped them... and how they still hear my voice in their head whenever they write copy.
In fact, I recently shared this new program with some of my most actively-involved mentees in my Copy Champions program (you'll "meet" them if you get my Copy Mentoring Files and hear me review their copy submissions... those who participated the most I jokingly and lovingly called "repeat offenders").
Copywriter (and now email list owner) Jill Jensen wrote me back to say...
"I was just thinking the other day about how much I miss this program & hearing your voice on a regular basis!! Copy Champions was special & I'm glad I got to be part of it."
And copywriter Nolan Hanrahan wrote back to say...
"I'm sure anyone who dives through this will be thrilled with the value found inside. Repeat offenders rise up (-; It's awesome you took the time to condense everything and even added transcripts + special guest cheat sheets too. Not too long ago I actually revisited the call with Bond Halbert to review his unique take on the 5-step features & benefits approach he takes and found some great stuff."
So as you can see, more than a year later, my Copy Champions still go back and revisit this training. And I'm sure you'll find it to be something you use and go back to again and again, too!
Except YOU won't pay anywhere near $1,000 for these game-changing insights!
My Copy Mentoring Files give you access to everything my Copy Champions enjoyed:
The only thing you DON'T get is a chance to submit your own copy for review. But surprisingly, the majority of people who signed up for my Copy Champions program never submitted a single piece of copy. Many didn't even attend the calls in person (some were in time zones on the other side of the world).
Instead, they felt that for $1,000 it was worth it just to watch me rip apart and critique copy so they could learn and see my process in action on video recordings later.
That's exactly what you get with my Copy Mentoring Files -- all this and more (like those oh-so-handy interview cheat sheets and word-for-word transcripts)... for a fraction of what others gladly forked over!
The regular price of this program is $497... that's HALF what others paid. But I'm offering you special savings of 70% off this already-low price for a limited time!
Seeing how I work my "magic" on sales copy can help you produce far more successful copy far more easily... or even turn barely passable AI-created "glop" into A-List-level sales copy!
If you ever wanted to watch as a battle-tested, A-List copywriter judges, rips apart, and reworks sales copy, this is your chance.
Watch just a handful of these sessions, and you'll likely find yourself looking at and fixing common copy mistakes the same way I do.
Like many of my mentees, you may start to hear my voice in your head every time you write copy (and find you're doing so ten times better than you are now!)
You may even feel far more confident about your ability to review yours and others' sales copy (including whatever ChatGPT or Claude are serving up) and turn it into something that approaches A-List-level copy.
All of these copywriting "superpowers" can be yours once you get your hands on my Copy Mentoring Files.
What you'll discover inside is truly next-level stuff. You'll want access to this virtual mentoring program just for the dozens of in-depth copy critiques alone.
But the icing on the cake are the 5 guest interview sessions that blew my mentees' minds...
Let’s take a look at what's revealed in each of these eye-opening interviews that you'll get access to on video, in transcripts, and in "cheat sheets" that summarize the biggest takeaways...
Jeremey gives valuable insights on getting hired by your dream client, from someone who's worked with the top copywriters (including yours truly) and been a freelance copywriter himself. Plus he's got some super-cool stories from his music days!
Who else better can tell you how to get hired by your dream client then someone who's played on both sides of the Zoom?
I'm talking about one of my favorite past clients, former CEO/CMO of Green Valley Naturals, and a former freelance copywriter and now Creative Director for a major digital marketing agency (and who happens to have a platinum record for a song by Journey!)
In this eye-opening interview with Jeremey Hunsicker, you'll discover why being in the right network is literally 50% of the battle for getting hired by your dream client.
Plus he reveals the exact cold outreach strategy that actually led to paid work (hint: it's not another "I can help you" email that makes you look desperate).
Jeremey Hunsicker tells you what separates the 2,000 interchangeable writers from those with a creative spark worth hiring, why he'll look at your practice samples even without performance data, and the follow-up system that keeps your calendar booked (including the calendar reminder trick that protects your royalty income from control fatigue).
Plus he shares why a client's attempt to replace him with ChatGPT became a "complete train wreck," and the one way Jeremey actually uses AI successfully.
If you think you need A-list status and 25 controls to break in, or that brand voice means perfectly impersonating someone's syntax, this interview will show you what clients actually value—and why the quick-buck copywriters chasing the easiest money will be gone in six months while you're building something that lasts.
Now, let me tell you what you'll discover in our next special guest interview...
If you want to build a business with rabid followers who actually delight in reading your emails and pay premium prices for your products, Ben will tell you things no one else does about what really moves the needle.
In this second interview session, you'll hear from email marketing and copywriting legend Ben Settle... and walk away with a whole new perspective you can apply and profit from for years to come.
If you think email marketing requires complex funnels, elaborate segmentation, and perfectly crafted subject lines, this brutally honest conversation will flip everything you know upside down.
That's because Ben's built a thriving business by breaking nearly every "rule" the gurus teach, mailing daily without apology, and proving that relationship and presence matter infinitely more than technique.
He also puts out a monthly paid newsletter called Email Players that yours truly has subscribed to for nearly a decade.
In this no-holds-barred interview, you'll find out why Ben sends up to 8 emails in a single day during launches (to his entire list with zero segmentation), his "brain fart" subject line method that guarantees you'll never sound like anyone else in the inbox, and the shockingly lazy way he writes client emails by making them do most of the work.
Ben also reveals the joint venture hack that added thousands of subscribers without spending a dime, why quitting social media and reading biographies transformed his productivity through an obsession with mortality, and the Facebook group question that literally handed him a winning headline on a silver platter.
But that's not all. You'll also discover the counterintuitive email strategies that allowed Ben to sell a complex options trading program to his marketing list—despite openly admitting he has "no idea" how options work—all because of one powerful principle that trumps every copywriting trick in the book.
Not only is this interview eye-opening, it will shift your thinking so you look at email marketing in a new way. Not only that, it's highly entertaining to watch.
This is a tough act to follow—but our next interview guest NAILED it and delivered an amazing number of valuable takeaways during her blazingly brilliant session...
Angie Colee, author of Permission to Kick Ass, will energize and inspire you to be bolder, take more risks, and move outside your comfort zone while being your authentically weird, hire-worthy self.
If you think you need to hide your purple hair, tone down your personality, and follow all the rules to succeed in copywriting, this interview with top copywriter and marketer Angie Colee will shatter that myth... and show you that being boringly professional is actually the riskiest strategy of all.
In this candid and empowering interview, you'll discover how Angie landed a job after being rejected by turning "no" into a conversation that got her resume forwarded to the creative director who hired her after just three questions.
Plus you'll hear how she built her entire career by treating her resume as a sales letter that transformed firefighter and trash-picker-upper experience into compelling proof she was hire-worthy.
Angie doesn't hold back as she shares inspiring (and downright hilarious) stories... including how threatening to send Parris Lampropoulos a bag of [censored] established a peer-level relationship that had him seeking her out between sessions.
Plus she divulges why she quit her dream job with internet marketing pioneer Jeff Walker before burning out turned it toxic, and the "cool ass party invitation" email strategy that landed her the Christina Aguilera Masterclass project through a friend's brother she'd never met.
But you won't just feel like you just got permission to be bolder, take more risks, and move outside your comfort zone (for more of that good stuff, make sure you read Angie's book, Permission to Kick Ass, or listen to her podcast of the same name).
That's because Angie also dishes about practical, real-life client skills... like the mandatory pre-writing step that prevents the dreaded "crickets" response when you submit copy, the exact framework for submitting copy that removes clients' fear of giving feedback, and why telling a story about getting punched in a mosh pit at a corporate event—despite immediate regret—became the turning point that taught her authenticity beats professionalism every time.
Angie's interview will give you a huge shot of confidence, courage, and know-how that can help take you and your copywriting career to new heights, and places you never imagined.
It's the perfect transition to the "outside the box" A-List-level rock star you'll hear from in our next exclusive interview...
Top of the heap A-Lister Parris Lampropoulos rarely shares his well-honed copywriting secrets... but he spilled some of his best stuff in this riveting session with my Copy Champions!
If you've ever wondered what separates amateur copy from controls that generate millions in royalties, this riveting interview with one of world's best-known copywriters delivers the brutally honest, tangent-filled masterclass you won't find anywhere else.
Parris Lampropoulos may be famous, but he's not easily found. He doesn't have a website. He doesn't have any books, newsletters, or courses.
And he rarely shares his best copywriting secrets... except in exclusive high-dollar masterminds he holds from time to time (or if you're one of his "Copy Cubs").
But Parris accepted my invitation to join my Copy Champions on a call... and boy did he deliver!
During this mind-bending interview, Parris reveals exactly how he's kept controls running for 15+ years with nothing more than fresh headlines—including the shocking celebrity death promo that revived a "dead" campaign overnight.
You'll learn his counterintuitive approach to writing bullets that sell (hint: reveal the Saran Wrap, not the herbs), why he forbids his Copy Cubs from using certain techniques until they master alternatives, and the "cockroach strategy" headline that came from a joke he read in the National Enquirer a decade earlier.
Parris also pulls back the curtain on his research process, the exact mistakes that make copy "clunky" even at a fifth-grade reading level, why he'll never work for flat fees again, and the neurological hack he learned from a movement coach that keeps audiences riveted during his talks.
You do NOT want to miss the copywriting and business-building "gold" that's packed into this interview with someone who's the real deal—one of the most successful copywriters alive!
But wait... we've got one more interview from someone who's not just a legend in his own right, but part of a copywriting DYNASTY!
Applying the powerful techniques and frameworks revealed by copywriting legend Bond Halbert will take your copywriting and persuasion superpowers to a whole new level. His "Bullet Matrix" system alone is worth getting this program for!
If you think you understand bullets, fascinations, and research, this mind-blowing interview with top A-List copywriter Bond Halbert—son of the legendary Gary Halbert—will shatter your assumptions and hand you a systematic framework that transforms copywriting from art into replicable science.
There's so much copywriting "gold" packed into this interview, you'll want to watch it again and again. And Bond came prepared with a detailed slide deck presentation, making it easy to follow along.
During this session, Bond reveals the "I vs. You" formula that flips conventional wisdom on its head by assigning all negative emotions to yourself and positive ones to prospects (and why it works like magic!)
Plus he tells you why researching seven times more than you'll use is the secret weapon that lets rookies crush veteran copywriters who've gotten lazy.
Your superpowers of persuasion will soar even higher thanks to the emotional mapping wheels Bond reveals that tell you exactly which psychological buttons to push.
And that's not all. You'll be able to craft stronger offers and generate more revenue by applying the product development strategy Bond reveals... it's one his father used to create blockbuster supplement controls by writing the promotion first and engineering the product second.
But here's where Bond's presentation really blew my mentees' minds. It was when he showed us the "Bullet Matrix" system he uses to systematically engineer fascinations so powerful they practically write your headlines for you... including the secret fifth level most copywriters never reach that taps into the deepest emotional triggers.
Bond also explains why 80% of your ad's power comes from just three elements (and how to exploit the four different types of readers who interact with them), the brutal teaching method Gary Halbert used that involved crumpling up his protégés' work without feedback, and why Bond's father admitted the only copywriter he feared going up against was Gary Bencivenga—not because he was better, but because of one specific habit that made him unbeatable.
You’ll come back again and again for the copywriting tactics... but you'll stay for the stories. It's the ultimate insider's look into what it was like to grow up having Gary Halbert, one of the most brilliant and one-of-a-kind minds in copywriting history, as your dad.
If you're not clicking that big red button right now, what are you waiting for?
Gaining the huge copywriting edge you'll get from these 5 expert interviews alone makes my Copy Mentoring Files worth at least 10 times what I'm charging for it at the regular price.
But when you factor in the more than 40 hours' worth of in-depth copy critiques, hot seat coaching, Q&A sessions, and war stories from yours truly, you can see your copywriting skillset, confidence, and results soar to new heights!
It's no wonder mentees have paid upwards of $1,000... $5,000... or even $12,000 to learn my best copywriting tactics and see how I "do surgery" on sales copy in real time.
But you won't need to invest anywhere near that amount, especially when you act right away...
What I’ve shared with you so far is just a sampling of the hundreds of tips, tricks, tactics, and strategies you'll discover in my never-before-released Copy Mentoring Files (except, of course, to my Copy Champions who went through my original program). Here's a quick recap of everything you get that I'm releasing, with my mentees' permission, in these top-secret files:
My Copy Mentoring Files give you a front-row seat to seeing how a seasoned A-List copywriter who's gone up against the likes of the late Jim Rutz (and our guest speaker Parris Lampropoulos) in head-to-head tests and became the victor, long before anyone knew her name.
You'll see me apply my process in real time as I perform "surgery" on a wide range of copy for a variety of products, including supplements, voice coaching, programs for teachers of the visually impaired, marketing agency websites, LSAT prep classes, and even perfume.
But the types of products really don't matter... because the same, proven process I've used to write more than 50 successful controls for top companies are what you see in action as I critique dozens of copy submissions right before your eyes.
It's no wonder the copywriters and business owners who went through my original Copy Champions program that my Copy Mentoring Files gives you the virtual version of said my mentoring and copy critiques were game-changing for them.
Like copywriter Nolan Hanrahan, who after going through my mentoring program went on to land some of his dream clients, including a retainer deal that's greatly increased his earnings.
Here’s what he said:
“One of the best investments you can make in yourself!”
"I think anyone who is serious about honing their craft would find Copy Champions to be an absolute no-brainer of an option to take their copy chops to the next level. I joined to improve my understanding and ability of copywriting and received wayyyyy more than that. I now know how to take into account the strategy—which helps me not only write better copy, but offer a higher tier service to my clients.
If you've ever felt stuck when writing copy, spinning your wheels wondering, ‘is this angle good enough’, or just wanted to drastically boost your copywriting skills and learn from one of the best copywriters on the entire planet, Copy Champions is hands down one of the best investments you can make in yourself. You'll get insight on not only high-level copywriting applications, but the entire strategy aspect into which your copy goes—allowing you to write copy more creatively, easily, and confidently.
Plus it was one of the safest, most knowledgeable environments I've seen… No stupid questions and I never felt judged for asking stuff at all. Really allowed for me to grow as a marketer. Seriously... just sign up already and thank yourself later!”
—Nolan Hanrahan, Copywriter
Or like copywriter Jill Jensen, who went on to launch her own email list (her emails are amazing!) and had this to say about my mentoring and copy feedback…
“A dream-come-true scenario for any freelancer!”
“This offer of Kim's is a dream-come-true scenario for any freelancer who really wants to test their sea legs. As a new-ish copywriter, I was so nervous about submitting my work to clients without any ‘safety net’ .
I was used to the safety of another set of eyes to ensure the work was good – i.e., the homework I'd done in courses that provide feedback, or working under a head copywriter who would help guide me. Flying solo, I wondered, ‘is this awesome, or awful?’ Well, during this program, I could submit it to Kim and find out!
I loved watching Kim's at mind work in real-time – like when she's ‘in the zone’, massaging things so the copy makes so much more sense. Sometimes the tweaks are so minor, but have so much impact, it's incredible to watch the process unfold and see ‘before & after’.
Having Kim critique my copy -- and watching her critique others -- really helped me to internalize the process, trust myself (once I had some of Kim's tips up my sleeve), and feel confident in new projects. Not to mention, Kim totally over-delivered… I hit the jackpot with this program. Thanks, Kim!”
—Jill Jensen, Copywriter and Email List Owner
Or like copywriter Masafumi "Masa" Matsumoto, who had this to say after going through my Copy Champions program…
“Will help you improve your copy chops!”
“If you want to become dangerously good at writing direct response copy, Kim’s Copy Champions mentoring program will help you improve your copy chops.
It’s awesome to see how Kim goes through your copy and improves it during weekly calls. And it’s even better you can see Kim’s thinking process in action. Because you’ll learn how to think about copy like a true A-List copywriter this way.
Direct response copywriting really comes down to copy thinking, and it was great to see Kim tackle copy problems and come up with better solutions in real time!”
—Masafumi Matsumoto, Copywriter
And like Folarin Madehin, who transformed his sales copy over the course of the program to become one of my star mentees…
“Sealed Kim's copywriting process into my head!”
“Copy Champions is everything Kim says it is and more! I don't think I would've been able to improve as much as I did in the little time that I did without the program. Kim gives excellent feedback and always explains her reasoning, so you're following along with her. Her willingness to also listen to you and answer your questions made Copy Champions incredible. The fact that Kim is super fun to be around was also icing on the cake!
I loved the critiques -- both of my copy and that of others. Hearing some concepts repeated again and again really sealed those copy ideas into my head. It's helped me push myself as a writer. When something doesn't feel good enough, rather than just leave it and move on, I think, ‘Kim wouldn't like that!’ and I try to figure out a better way.
Plus I just liked seeing other people's copy and noting all the different kinds of niches out there. Copy Champions was really helpful to me in finding out spots in my writing that need improvement. Highly recommend!”
—Folarin Madehin, Copywriter
When you invest in my Copy Mentoring Files today, you get more than 40 hours of in-depth copy critiques, hot seats, and other coaching (and priceless war stories) from a battle-tested A-List copywriter and seasoned copy mentor.
Plus you get a front-row seat to 5 exclusive, eye-opening interviews with some of the top copywriting and marketing legends of our time.
This is training that you'll want to go back to again and again. But even going through it once can transform the way you write and look at sales copy.
I've made it as easy as possible to use and apply all of the valuable takeaways you'll discover, including word-for-word transcripts, detailed session summaries, and interview "cheat sheets".
I've spent hours of time putting this easy-to-consume virtual version of my Copy Champions mentoring program together for you. And my original Copy Champions paid upwards of $1,000 or more to go through this six-month mentorship.
But today, you can get all 40+ hours of videos… plus the interview cheat sheets and word-for-word transcripts… for a fraction of that cost!
I originally planned to offer my Copy Mentoring Files for at least $1,000. That’s because just one idea or tactic you apply from this world-class training has the potential to earn you 10, 20, even 100 times more than that.
But to make this program available to as many people as possible, I’ve decided to make these packed-with-gold files available to you for HALF that amount: a one-time payment of just $497.
But it gets even better. For a limited time, I've slashed the cost to just $149.10... a savings of 70% off the already low price.
As soon as you sign up, you’ll get full digital access to everything I’ve talked about here…so you can dive in right away!
Everything will be delivered to you via a state-of-the-art online course platform. It’s where you can instantly access all of the Copy Mentoring Files, and easily come back to it whenever you want.
This may be your only chance to get access to this invaluable training at such a low price.
So hit the button below to take advantage of this game-changing opportunity. These exclusive 70% off savings are only available for a limited time... so your best bet is to act NOW!
Yours for smarter marketing,
Kim
Discover the game-changing secrets to writing and thinking about copy like a true A-Lister... and save 70% for a limited time!
[ ] YES! I want full, unlimited access to A-List copywriter and copy mentor Kim Krause Schwalm's Copy Mentoring Files!
I'll get access to 40+ hours of video sessions, including dozens of in-depth copy critiques, hot seats, plus interviews with 5 of the top minds in copywriting and marketing today.
Please give me all of this for just $497 $149.10 while these limited-time launch savings are available. I understand I'll get full, immediate access to all the video recordings, word-for-word transcripts, and interview cheat sheets.
I understand there are no refunds because all of this training is delivered digitally.
KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to the equivalent of nearly $40 million in sales in today's dollars within the first 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters like Jim Rutz and Parris Lampropoulos, and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.
She’s one of the few top-level copywriting veterans who’s still writing copy for clients… while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”. Kim is also the author of the Amazon #1 best-selling book, Client Badassery Secrets.
“One of the top copywriters on the planet!”
"Kim is one of the top copywriters on the planet, and I don’t think anyone in her world would disagree with that. She has beaten controls by the best-of-the-best—including guys like Jim Rutz which, if you know who he is, you know that’s no small feat. If you ever get the chance to learn from her or work with her, you’d be foolish to pass it up.”
—Ben Settle, Email copywriting expert
"One of the hottest copywriters alive!"
“Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls—both in the health and wealth fields—and her insights are money in the bank...”
—Superstar copywriter Clayton Makepeace
"She’s the real deal!"
“I get so sick of people on the internet pretending to be copywriting gurus without one iota of major-league experience. They drive me crazy. But Kim is someone who has worked at the highest levels of this business, competed against the very best copywriters in the world, and proved herself to be a winner again and again.”
—Richard Armstrong, A-List Copywriter and Author
"My highest recommendation!"
“I've been writing copy for my own businesses and for a handful of clients for almost a quarter of a century. And I've learned a thing or two about what it takes to be a top copywriter. And ‘what it takes’ is something that very, VERY few people have. That's why you can count the A-listers on just two hands. Kim Krause Schwalm is one of those very, VERY few people. If you're lucky enough to get her attention... get her interested in your project... and IF you can get on her calendar, you would be insane to not hire her. She has my highest recommendation.”
—Doberman Dan, Copywriter, Author, and Serial Entrepreneur
"Beats controls left and right!"
“There are a handful of copywriters who have been consistent, reliable and incredibly versatile during my 35+ year career in direct response marketing... and Kim Krause Schwalm is in that elite group. Kim continues to beat controls left and right for a wide variety of marketers, online and offline... Kim always writes copy that grabs the audience's attention; and because of her extensive background in marketing and not just copywriting, she understands all of the nuances of direct response. And she is a delight to work with. Every copywriter should follow Kim's lead in paying as much attention to every aspect of a project... front end, back end, and everything in-between. And if that was the case, we'd have many more world class copywriters.”
—Brian Kurtz, Founder, Titans Marketing, and Former Boardroom VP
"An absolutely top-level writer!"
"Kim works with the best clients out there (I know, because some of them are my clients as well!) She is one of the very few writers I recommend when someone is looking for—and can afford—an absolutely top-level writer."
—David Deutsch, Top A-Level Copywriter
© 2026 Kim Krause Schwalm